Case Study: Enifer Biotech Company
Peuraniitty 5 B 25
02750 Espoo, Finland
Case Study: Enifer Biotech Company
Client Overview Enifer Biotech is a cutting-edge biotechnology company based in Espoo, Finland, specializing in sustainable solutions for the future of food. With its innovative products and dedication to environmental impact reduction, Enifer Biotech has positioned itself as a leader in the biotech space. The company’s primary online goal was to increase website traffic and boost sales via organic SEO strategies.
Project Objectives The key objectives for Enifer Biotech’s SEO project included:
- Enhancing Online Visibility: Improving the website’s ranking on Google to reach a broader audience in the biotechnology and sustainable food industries.
- Driving Organic Traffic: Increasing the volume of relevant, high-quality traffic to the website.
- Boosting Sales and Leads: Converting visitors into actionable leads and sales through improved user experience and targeted content.
Challenges
- Niche Market: The biotech industry’s target audience is highly specialized, requiring tailored keyword strategies.
- Low Initial Visibility: The website’s initial rankings on search engines were low, limiting discoverability.
- Complex Technical Setup: The website required a thorough technical audit and optimization to meet modern SEO standards.
SEO Strategy Our comprehensive SEO strategy focused on three primary pillars: Technical SEO, On-Page SEO, and Off-Page SEO.
1. Technical SEO
- Website Audit: Conducted a detailed technical SEO audit to identify and resolve issues such as slow page speed, broken links, and crawl errors.
- Mobile Optimization: Ensured the website’s responsiveness and mobile-friendliness to cater to the increasing number of mobile users.
- Schema Markup: Implemented structured data to enhance search engine understanding of the site’s content and improve click-through rates.
2. On-Page SEO
- Keyword Research: Identified high-performing keywords relevant to Enifer Biotech’s offerings, such as “sustainable biotechnology solutions,” “alternative protein technology,” and “environmentally friendly biotech.”
- Content Optimization: Revamped existing content with keyword integration, improved readability, and value-driven information.
- New Content Creation: Published high-quality blog posts, case studies, and product pages targeting long-tail keywords and user intent.
- Internal Linking: Strengthened the internal linking structure to enhance navigation and distribute link equity across key pages.
3. Off-Page SEO
- Backlink Strategy: Built high-quality backlinks from reputable biotech journals, environmental blogs, and industry-specific websites.
- Partnerships: Collaborated with industry influencers and organizations to increase referral traffic.
- Social Signals: Promoted content across social media platforms to boost engagement and drive traffic to the site.
Results After implementing the SEO strategy, Enifer Biotech experienced significant improvements in its online performance:
- Traffic Growth: Organic traffic increased by 120% within six months of implementation.
- Improved Rankings: The website achieved first-page rankings for 15 high-value keywords, including “sustainable biotech solutions” and “protein technology for food.”
- Enhanced Engagement: The average session duration increased by 35%, indicating improved user experience.
- Lead Generation: The website saw a 50% increase in inquiries and product-related leads.
Conclusion Through a meticulously planned and executed SEO strategy, Enifer Biotech successfully achieved its goals of increasing traffic and enhancing online visibility. By aligning the SEO approach with the company’s mission and audience needs, we delivered measurable results that significantly boosted Enifer Biotech’s digital presence and contributed to its growth in the sustainable biotech market.
Future Plans To maintain and expand the success, ongoing efforts will focus on:
- Regular content updates to stay relevant in the industry.
- Continuous backlink building with reputable sources.
- Advanced analytics tracking to refine strategies and capitalize on new opportunities.
