Case Study: Anglo Pacific World Movers
Westfield London
Ariel Way, Shepherds Bush
London W12 7GF
Case Study: Verge Motorcycles
Client Overview: Verge Motorcycles, headquartered at Westfield London, Ariel Way, Shepherds Bush, London, is a leading innovator in electric motorcycles. Known for its groundbreaking technology and sleek designs, Verge Motorcycles aims to revolutionize the motorcycle industry while promoting sustainability. The company sought to increase global website traffic to boost brand visibility, generate leads, and drive sales through targeted SEO and Google Ads strategies.
Objectives:
- Increase global website traffic.
- Enhance brand visibility in key markets.
- Optimize for high-converting keywords.
- Improve user engagement and conversion rates.
Challenges:
- Fierce competition in the electric motorcycle industry.
- Targeting a worldwide audience with diverse search behaviors.
- Balancing organic and paid strategies to maximize ROI.
Strategies Implemented:
1. Comprehensive SEO Strategy:
- Keyword Research: Conducted in-depth keyword research to identify high-volume, low-competition keywords relevant to electric motorcycles and sustainable transportation.
- On-Page Optimization: Optimized meta titles, descriptions, headers, and content across the website to align with targeted keywords. Structured the website for better crawlability and user experience.
- Technical SEO:
- Enhanced site speed and mobile responsiveness.
- Implemented schema markup to improve search engine understanding of the site.
- Resolved technical issues like broken links and duplicate content.
- Content Creation: Published high-quality blog posts, case studies, and videos highlighting Verge Motorcycles’ unique features and technology. Topics included:
- “The Future of Electric Motorcycles: Verge’s Vision”
- “Sustainable Mobility: Why Choose Electric?”
2. Google Ads Campaigns:
- Search Ads:
- Created campaigns targeting high-intent keywords such as “electric motorcycles for sale” and “best electric bikes 2024.”
- Geotargeted key markets including the USA, Europe, and Asia.
- Display Ads:
- Designed visually compelling banners showcasing the unique design of Verge motorcycles.
- Leveraged retargeting to re-engage visitors who showed interest in the product.
- Performance Max Campaigns: Deployed automated campaigns to maximize conversions across all Google properties.
3. Analytics and Continuous Optimization:
- Integrated Google Analytics and Search Console for performance tracking.
- Used data insights to refine targeting, adjust bids, and optimize ad creatives.
- Conducted A/B testing on landing pages to improve conversion rates.
Results Achieved:
- Traffic Growth:
- Increased website traffic by 130% within six months.
- Significant growth in organic sessions from targeted regions including North America, Europe, and Asia.
- Improved Rankings:
- Achieved top 3 rankings for keywords like “electric motorcycles UK” and “sustainable motorcycles worldwide.”
- Secured featured snippets for “how electric motorcycles work” and “benefits of electric bikes.”
- Ad Performance:
- Google Ads delivered a 300% return on ad spend (ROAS).
- Click-through rates (CTR) averaged 8.5%, exceeding industry benchmarks.
- Conversions increased by 90%, driven by effective ad targeting and landing page optimization.
- Enhanced Engagement:
- Reduced bounce rate by 25%.
- Increased average session duration by 40% through engaging content and improved site navigation.
Conclusion: The combined efforts of SEO and Google Ads transformed Verge Motorcycles’ online presence, establishing it as a leader in the electric motorcycle industry. By targeting a global audience with tailored strategies, we successfully drove significant traffic growth, improved rankings, and boosted conversions. Verge Motorcycles continues to benefit from sustained organic traffic growth and a solid return on investment from paid campaigns.
