
Case Study: Tomo Revision
Roehampton Ln,
London SW15 5PH
Case Study: Tomo Revision
Client Overview: Tomo Revision is a pioneering healthcare technology company headquartered in Roehampton Ln, London, SW15 5PH. The company specializes in delivering precise, personalized prognoses using AI-powered multi-modal data. By integrating cutting-edge AI technology, Tomo Revision empowers medical professionals to achieve better patient outcomes, driving innovation in healthcare.
Objective: The primary objective of the SEO and Google Ads campaign was to increase website traffic from worldwide visitors, enhancing Tomo Revision’s visibility as a leader in AI-driven personalized healthcare solutions.
Challenges:
- Highly competitive niche: The healthcare AI domain is a competitive industry, dominated by established players and emerging startups.
- Broad target audience: Reaching a worldwide audience required tailored strategies to ensure relevance across diverse demographics and geographies.
- Technical content optimization: Conveying the complexity of Tomo Revision’s offerings in a way that appealed to both healthcare professionals and potential stakeholders.
Strategies Implemented:
1. SEO Campaign:
- Keyword Research and Optimization: Identified high-value keywords related to AI in healthcare, personalized prognosis, and medical technology. Focused on long-tail keywords to capture niche audiences.
- Content Development: Created and optimized blog posts, whitepapers, and case studies addressing industry trends, AI applications in healthcare, and patient success stories.
- Technical SEO: Improved website speed, mobile responsiveness, and structured data markup to enhance search engine rankings.
- Link Building: Secured backlinks from authoritative industry publications and healthcare technology forums to boost domain authority.
- On-Page SEO: Optimized meta descriptions, headers, and internal linking to improve content discoverability.
2. Google Ads Campaign:
- Targeted Ad Groups: Created segmented ad campaigns focusing on healthcare professionals, AI enthusiasts, and technology investors.
- Geo-Targeting: Utilized worldwide targeting with specific focus on high-value regions, including North America, Europe, and Asia.
- Ad Copy Optimization: Developed compelling ad copies highlighting Tomo Revision’s unique value proposition.
- Performance Tracking: Continuously monitored and refined campaigns based on performance metrics like CTR, CPC, and conversion rates.
Results:
1. Increased Website Traffic:
- Achieved a 250% increase in website traffic within six months of launching the campaign.
- Attracted visitors from over 50 countries, with significant traffic growth from North America, Europe, and Asia.
2. Enhanced Online Visibility:
- Improved keyword rankings, with several high-value keywords reaching the top 3 positions on Google SERPs.
- Boosted domain authority by 20%, thanks to strategic link-building efforts.
3. Higher Engagement Rates:
- Average session duration increased by 35%, indicating higher user engagement.
- Reduced bounce rate by 20%, reflecting improved content relevance and website performance.
4. Increased Conversions:
- Generated a 180% increase in inquiries from healthcare professionals and technology stakeholders.
- Contributed to partnerships and collaboration opportunities for Tomo Revision.
Conclusion: The combined efforts of SEO and Google Ads successfully elevated Tomo Revision’s online presence, making it a global leader in AI-powered personalized prognosis. By targeting a worldwide audience and optimizing for search engines and paid ads, the campaign effectively drove high-quality traffic, improved engagement, and fostered growth opportunities for the company.