Abiturma.de

Case Study: Abiturma.de

Your partner for Abitur preparation in mathematics.

Case Study: Abiturma.de

Objective

To increase global website traffic and enhance visibility for Abiturma.de by leveraging SEO strategies and Google Ads campaigns targeting worldwide visitors.


Challenges

  1. Highly Competitive Industry: Competing with established websites in the education sector.
  2. Global Audience Targeting: Developing an SEO and PPC strategy to attract a worldwide audience.
  3. Low Organic Visibility: Minimal rankings for primary keywords at the start of the project.

Strategies Implemented

1. Comprehensive SEO Plan

  • Keyword Research: Identified high-value keywords in the education niche, focusing on search terms relevant to Abiturma’s services.
  • On-Page Optimization:
    • Optimized meta titles, descriptions, and headers for target keywords.
    • Improved website structure for better crawlability.
    • Enhanced content with relevant keywords and internal linking strategies.
  • Content Marketing:
    • Created engaging blog posts and articles targeting popular search queries in education and career planning.
    • Published case studies and testimonials to build authority.
  • Technical SEO:
    • Improved website loading speed using image compression and code minification.
    • Ensured mobile-friendliness to cater to a global audience.
    • Implemented schema markup for better SERP presentation.

2. Google Ads Campaigns

  • Campaign Design:
    • Created tailored campaigns targeting different regions worldwide.
    • Focused on high-intent keywords to drive conversions.
  • Ad Copy Optimization:
    • Designed compelling ad copy highlighting the benefits of using Abiturma’s services.
    • Conducted A/B testing to refine messaging.
  • Bid Strategy:
    • Implemented automated bidding to maximize ROI.
    • Used geo-targeting to focus on high-performing regions.

3. Analytics and Reporting

  • Set up Google Analytics and Google Search Console to track traffic, user behavior, and keyword performance.
  • Provided monthly performance reports to highlight improvements and identify areas of focus.

Results

Traffic Growth

  • Increase in Organic Traffic: Achieved a 120% growth in organic website visits within six months.
  • Improved Global Visibility: The site began ranking in the top 10 for over 50 high-traffic keywords across multiple countries.
  • Google Ads Performance: PPC campaigns delivered a 200% ROI, with a significant increase in website inquiries and leads.

Keyword Rankings

  • Successfully ranked for primary keywords such as:
    • “Abitur exam preparation”
    • “Online education resources”
    • “Global career planning support”

User Engagement

  • Bounce rate reduced by 25%, indicating improved user satisfaction.
  • Average session duration increased by 40%.

Conclusion

The collaborative efforts of SEO and Google Ads have positioned Abiturma.de as a leading platform in its niche, attracting a global audience and achieving sustainable traffic growth. By continually analyzing data and refining strategies, the project has laid a solid foundation for long-term success.

Super Web Development LLP
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