
Case Study: Abiturma.de
Your partner for Abitur preparation in mathematics.
Case Study: Abiturma.de
Objective
To increase global website traffic and enhance visibility for Abiturma.de by leveraging SEO strategies and Google Ads campaigns targeting worldwide visitors.
Challenges
- Highly Competitive Industry: Competing with established websites in the education sector.
- Global Audience Targeting: Developing an SEO and PPC strategy to attract a worldwide audience.
- Low Organic Visibility: Minimal rankings for primary keywords at the start of the project.
Strategies Implemented
1. Comprehensive SEO Plan
- Keyword Research: Identified high-value keywords in the education niche, focusing on search terms relevant to Abiturma’s services.
- On-Page Optimization:
- Optimized meta titles, descriptions, and headers for target keywords.
- Improved website structure for better crawlability.
- Enhanced content with relevant keywords and internal linking strategies.
- Content Marketing:
- Created engaging blog posts and articles targeting popular search queries in education and career planning.
- Published case studies and testimonials to build authority.
- Technical SEO:
- Improved website loading speed using image compression and code minification.
- Ensured mobile-friendliness to cater to a global audience.
- Implemented schema markup for better SERP presentation.
2. Google Ads Campaigns
- Campaign Design:
- Created tailored campaigns targeting different regions worldwide.
- Focused on high-intent keywords to drive conversions.
- Ad Copy Optimization:
- Designed compelling ad copy highlighting the benefits of using Abiturma’s services.
- Conducted A/B testing to refine messaging.
- Bid Strategy:
- Implemented automated bidding to maximize ROI.
- Used geo-targeting to focus on high-performing regions.
3. Analytics and Reporting
- Set up Google Analytics and Google Search Console to track traffic, user behavior, and keyword performance.
- Provided monthly performance reports to highlight improvements and identify areas of focus.
Results
Traffic Growth
- Increase in Organic Traffic: Achieved a 120% growth in organic website visits within six months.
- Improved Global Visibility: The site began ranking in the top 10 for over 50 high-traffic keywords across multiple countries.
- Google Ads Performance: PPC campaigns delivered a 200% ROI, with a significant increase in website inquiries and leads.
Keyword Rankings
- Successfully ranked for primary keywords such as:
- “Abitur exam preparation”
- “Online education resources”
- “Global career planning support”
User Engagement
- Bounce rate reduced by 25%, indicating improved user satisfaction.
- Average session duration increased by 40%.
Conclusion
The collaborative efforts of SEO and Google Ads have positioned Abiturma.de as a leading platform in its niche, attracting a global audience and achieving sustainable traffic growth. By continually analyzing data and refining strategies, the project has laid a solid foundation for long-term success.