Case Study: iCheck Medical App
Addis, Fitawrari Damtew St,
P.O.Box 100235 Addis Ababa, Ethiopia
Case Study: iCheck Medical App
Client Overview:
iCheck Medical App is a digital health solution designed to enhance accessibility to medical services in Azerbaijan. The platform offers comprehensive healthcare features, including booking appointments, viewing test results, and accessing a directory of medical specialists. The client sought to increase website traffic and mobile app downloads by targeting both local users and tourists visiting Azerbaijan.
Project Objectives:
- Increase website traffic through organic search.
- Boost mobile app downloads using organic strategies and Google Ads.
- Target local residents and tourists seeking medical services in Azerbaijan.
Challenges:
- Highly competitive healthcare app market in Azerbaijan.
- Limited online visibility in organic search results.
- Balancing strategies to appeal to both local users and tourists.
SEO Strategy Implementation:
1. Keyword Research:
- Conducted in-depth research to identify high-performing keywords related to healthcare services in Azerbaijan.
- Keywords targeted both local and tourist-specific queries, such as:
- “Book a doctor in Baku”
- “Medical test results online Azerbaijan”
- “Best healthcare app Azerbaijan”
2. On-Page Optimization:
- Optimized meta titles, descriptions, and headers for primary and secondary keywords.
- Enhanced website speed and mobile responsiveness for improved user experience.
- Created multilingual content in English, Azerbaijani, and Russian to attract a broader audience.
3. Content Marketing:
- Developed a blog section with topics tailored to user intent, such as:
- “Top Medical Clinics in Azerbaijan for Tourists”
- “How to Use the iCheck App for Health Management”
- Regularly updated content to maintain relevance and search rankings.
4. Local SEO:
- Claimed and optimized the Google My Business profile with accurate information, photos, and reviews.
- Leveraged local directories to improve visibility in local searches.
5. Backlink Building:
- Partnered with healthcare blogs, tourism websites, and local news outlets for quality backlinks.
- Secured guest posts on reputable health and travel platforms targeting Azerbaijan.
6. Mobile App Promotion:
- Integrated app download links prominently on the website’s homepage and service pages.
- Added app schema markup for better visibility in search engine results.
Google Ads Campaigns:
1. Campaign Goals:
- Drive app downloads via Google Play and App Store.
- Increase visibility for healthcare-related queries in Azerbaijan.
2. Strategy Execution:
- Created two ad campaigns targeting:
- Local residents searching for medical services.
- Tourists using healthcare services during their stay.
- Utilized location-based targeting to show ads in regions with the highest tourist influx, such as Baku.
- Ad formats included:
- App Install Ads
- Search Ads with healthcare-related keywords
Results Achieved:
Organic SEO Impact (6 Months):
- Website Traffic: Increased by 72%, with a significant boost in organic visitors.
- Keyword Rankings:
- “Book a doctor in Baku” ranked #1 on Google Azerbaijan.
- 15 additional keywords entered the top 3 positions.
- Engagement Metrics:
- Bounce Rate: Reduced from 48% to 32%.
- Average Session Duration: Improved by 40%.
Google Ads Impact (6 Months):
- App Downloads: Increased by 85%.
- Conversion Rate: Achieved a conversion rate of 4.2% for app installs.
- CTR (Click-Through Rate): Averaged 5.8%, exceeding industry benchmarks.
Audience Breakdown:
- Local Users: Contributed to 70% of total website traffic and app downloads.
- Tourists: Represented 30% of traffic, mainly through multilingual content and Google Ads targeting.
Conclusion:
The tailored SEO and Google Ads strategies for iCheck Medical App resulted in a significant increase in website traffic and mobile app downloads. By addressing both local and tourist audiences with a mix of organic optimization and paid campaigns, the project successfully positioned iCheck as a leading healthcare app in Azerbaijan.
Looking Ahead:
The next phase will focus on enhancing user engagement within the app, leveraging remarketing strategies, and exploring additional international tourist markets.
