SEO Case Study: Hotel Sanders
Tordenskjoldsgade 15
DK – 1055 København K
SEO Case Study: Hotel Sanders
Client Overview: Hotel Sanders is a luxurious boutique hotel located at Tordenskjoldsgade 15, DK – 1055 København K, Denmark. Renowned for its elegance and unique blend of Danish modernity and classic European charm, Hotel Sanders caters to travelers seeking a refined and intimate experience. The hotel’s official website, hotelsanders.com, serves as the primary touchpoint for potential guests, offering insights into its offerings, room bookings, and more.
Project Objectives:
- Increase website traffic through organic search and Google Ads campaigns.
- Enhance the online visibility of Hotel Sanders in competitive search engine results.
- Drive direct bookings to reduce dependency on third-party platforms.
Challenges:
- High competition from established international and local hotels in Copenhagen.
- Limited initial organic presence in search engine rankings for target keywords.
- The need to balance brand identity with effective SEO and ad strategies.
Strategies Implemented:
Organic SEO Campaign
- Keyword Research and Optimization:
- Conducted thorough keyword research to identify high-traffic, low-competition keywords relevant to boutique hotels, luxury stays, and Copenhagen tourism.
- Optimized meta titles, descriptions, and on-page content to target primary keywords like “luxury boutique hotel Copenhagen,” “elegant stays in Denmark,” and “Hotel Sanders Copenhagen.”
- Content Creation:
- Developed a blog strategy focusing on high-value content, including travel guides, cultural highlights, and dining experiences in Copenhagen.
- Published articles like “Top 10 Things to Do Near Hotel Sanders” and “A Luxury Travel Guide to Copenhagen.”
- Technical SEO Improvements:
- Enhanced website speed and mobile responsiveness to improve user experience.
- Implemented structured data for hotel-specific schema, enabling rich results like star ratings and pricing in SERPs.
- Backlink Building:
- Reached out to travel blogs, tourism sites, and influencers to secure high-quality backlinks.
- Collaborated with local businesses and travel agencies for mutual promotion.
Google Ads Campaign
- Search Campaigns:
- Created targeted search ad campaigns focused on keywords like “book luxury hotel Copenhagen” and “luxury stays Denmark.”
- Designed ad copies emphasizing Hotel Sanders’ unique features, such as its central location and boutique charm.
- Display and Remarketing Campaigns:
- Designed visually appealing display ads to target users interested in luxury travel.
- Set up remarketing campaigns to re-engage users who visited the website but did not convert.
- Performance Tracking and Optimization:
- Monitored campaign performance weekly, adjusting bids and targeting to optimize ROI.
- Conducted A/B testing for ad creatives and landing pages.
Results Achieved:
- Organic Traffic Growth:
- Achieved a 120% increase in organic website traffic within six months.
- Significant improvement in rankings for target keywords, with many reaching the top three positions.
- Ad Campaign Success:
- Google Ads campaigns delivered a 5x return on ad spend (ROAS).
- Increased direct bookings by 40%, reducing reliance on third-party platforms.
- Enhanced Online Presence:
- Website sessions increased by 85%, with a marked rise in engagement metrics like average session duration and page views per session.
- The blog section contributed 25% of the overall organic traffic, showcasing the impact of content marketing efforts.
Conclusion: Through a combination of strategic SEO and Google Ads campaigns, Hotel Sanders successfully enhanced its online visibility and increased direct bookings. This case study highlights the importance of a tailored approach, balancing technical, creative, and analytical aspects to achieve sustainable growth in the competitive hospitality industry.
