SEO Case Study: Two Men & A Truck

PO Box 36, Eppindust, 7475
South Africa

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SEO Case Study: Two Men & A Truck

Project Overview

Two Men & A Truck is a professional moving company serving residential and commercial clients in South Africa. The primary goal was to drive high-quality traffic to the website, enhance lead generation, and establish the company as a leader in the moving services industry.

Challenges

1. Limited online visibility in a competitive moving services niche.
2. High CPC rates in Google Ads due to the competitive local market.
3. Low initial organic search rankings for target keywords.

Strategies Implemented

1. Keyword Research & Optimization

• Identified high-intent keywords related to moving services, such as “professional movers South Africa,” “household moving services,” and “office relocations Johannesburg.”
• Optimized meta titles, descriptions, and on-page content to align with target keywords.

2. Technical SEO Enhancements

• Improved site speed and mobile responsiveness.
• Optimized internal linking structure to enhance crawlability.
• Fixed broken links and addressed duplicate content issues.

3. Content Marketing

• Created blog content focused on moving tips, relocation guides, and cost-saving advice to engage users and capture long-tail keywords.
• Added service-specific landing pages for targeted locations to improve local SEO.

4. Google Ads Campaigns

• Designed geo-targeted campaigns focusing on major South African cities.
• Implemented ad copy split-testing to determine the highest-performing headlines and descriptions.
• Utilized remarketing to re-engage previous website visitors.

5. Local SEO

• Claimed and optimized the Google My Business profile with accurate contact details, service areas, and customer reviews.
• Built citations on local directories to strengthen local search presence.

Results Achieved

1. Organic Traffic

• Increased organic traffic by 80% over six months.
• Achieved first-page rankings for 10+ high-intent keywords, including “moving company Johannesburg” and “furniture removals South Africa.”

2. Google Ads Performance

• Achieved a 35% decrease in CPC through continuous optimization and A/B testing.
• Delivered a 60% increase in conversion rates, translating to more leads and bookings.

3. Local Engagement

• Gained a 50% increase in Google My Business profile views and customer inquiries.

4. ROI

• Boosted the company’s overall ROI by 120% through a combination of organic and paid strategies.

Conclusion

The collaborative efforts in SEO and Google Ads significantly enhanced Two Men & A Truck’s online visibility and lead generation capabilities. With a robust digital presence, the company is now better positioned to dominate the moving services market in South Africa.