Case Study: Smile360ng Dental Clinic

40A Cameron Road Ikoyi,
Lagos Nigeria

VISIT WEBSITE

Case Study: Smile360ng Dental Clinic

Project Overview

Smile360ng Dental Clinic is one of the leading dental care providers in Lagos, Nigeria, offering a range of dental services aimed at improving oral health. The clinic sought to increase its online visibility and attract more patients from the Nigerian market by driving targeted traffic to its website. Our objective was to use a combination of Facebook Ads, Google Ads, and SEO to increase traffic to the Smile360ng website and enhance its search engine rankings.

Challenges

1. High Competition in the Dental Industry: The Nigerian dental market is highly competitive, with numerous clinics vying for the attention of potential patients online.
2. Low Organic Search Visibility: The clinic’s website was not ranking highly for key dental-related search terms, making it difficult for potential clients to find them online.
3. Limited Digital Advertising Knowledge: While Smile360ng had utilized Facebook and Google Ads in the past, their campaigns had not been optimized for maximum impact.

Strategy & Implementation

To address these challenges and meet the goals of increasing web traffic, the following strategies were implemented:

1. SEO Optimization:
   • Keyword Research: We conducted extensive keyword research to identify high-traffic dental-related keywords with strong search volume specific to Nigeria. These included terms like “dental clinic in Lagos,” “best dentist in Ikoyi,” and “teeth whitening in Lagos.”
   • On-page SEO: Optimized the website’s on-page elements, such as meta titles, descriptions, and headers, incorporating targeted keywords. We also focused on improving website speed, mobile responsiveness, and overall user experience to enhance ranking potential.
   • Local SEO: Given the clinic’s local focus, we optimized the website for local searches, ensuring that Smile360ng showed up in local search results for Lagos and surrounding areas. This included optimizing Google My Business, local citations, and adding location-based content to the site.
   • Content Strategy: Developed a content marketing strategy to build informative and relevant blog posts centered around dental care, patient testimonials, and frequently asked questions.
2. Facebook Ads:
   • Targeted Ads: Created targeted Facebook Ads campaigns aimed at Nigerians in Lagos, focusing on demographics such as age, interests in health and wellness, and location.
   • Lead Generation: Ran lead generation campaigns to capture potential patient details for follow-up, utilizing attractive offers such as free consultations or discounted dental check-ups.
3. Google Ads:
   • Search Campaigns: Launched targeted Google Search Ads campaigns to drive traffic from users actively searching for dental services in Lagos. We focused on high-intent keywords related to dental services, ensuring the ads reached those ready to convert.
   • Display Network Ads: Complemented search campaigns with Google Display Ads targeting users who have shown interest in related topics, like health and wellness, to increase brand awareness and retarget website visitors who didn’t convert.

Results & Success

1. Traffic Growth:

• Website Traffic: Over a 6-month period, we observed a significant increase in website traffic, with organic search traffic rising by 45%. This increase was driven by higher rankings for target keywords and improved visibility on local searches.
• Paid Campaign Performance: The Facebook and Google Ads campaigns contributed to a 30% increase in website traffic from paid sources. Lead generation efforts were successful, generating a steady stream of high-quality leads.

2. Conversion Rate Improvement:

• Lead Generation Success: The Facebook and Google Ads campaigns produced a substantial increase in inquiries and bookings for consultations. By targeting high-intent keywords and demographics, Smile360ng saw a 25% increase in consultations scheduled through the website.
• Google My Business Optimization: The clinic’s enhanced Google My Business listing resulted in an increase in phone calls and direction requests from local patients looking for dental services in Ikoyi, Lagos.

3. Enhanced Brand Visibility:

• Smile360ng’s website and services became more visible to a larger audience in Nigeria, particularly in Lagos. As a result, the clinic not only attracted more local traffic but also increased brand recognition in the competitive dental market.

Conclusion

Through a comprehensive digital marketing strategy involving Facebook Ads, Google Ads, and SEO, we successfully increased Smile360ng Dental Clinic’s online visibility and website traffic. The combination of local SEO optimization, paid ads targeting the Nigerian market, and content development helped Smile360ng stand out in a crowded market, leading to higher patient inquiries and stronger brand presence.