Case Study: Expressmovers.com.ng

1B Ajayi Road, Lagos, Nigeria

VISIT WEBSITE

Case Study: Expressmovers.com.ng

Project Overview:

Express Movers is a reputable moving and relocation service provider in Nigeria, offering a variety of services to help individuals and businesses relocate seamlessly. With a focus on local and national moving solutions, Express Movers approached us to increase their online visibility, attract more visitors to their website, and ultimately convert those visitors into customers.

Our strategy involved leveraging Google Ads and Search Engine Optimization (SEO) to increase traffic from the target audience within Nigeria. By optimizing their website and targeting the right audience through ads, we were able to significantly boost website traffic and enhance their digital presence.

Goals:

1. Increase Website Traffic: Target a broader Nigerian audience and drive more qualified traffic to the website.
2. Boost Online Visibility: Improve the website’s ranking on search engines like Google for relevant keywords.
3. Generate Leads and Conversions: Increase customer inquiries and business opportunities from visitors to the website.

Challenges:

• High Competition: The moving and relocation industry in Nigeria is competitive, with multiple service providers vying for the attention of potential customers.
• Limited Online Presence: Express Movers had a basic online presence but needed more visibility in search engine results and to engage a more targeted audience.
• Local Targeting: The target audience was primarily in Nigeria, and the challenge was to ensure that the website could effectively reach Nigerian users with relevant keywords and ads.

Strategy:

1. Google Ads Campaign:
   • Keyword Research: Conducted thorough keyword research to identify high-performing keywords related to moving services in Nigeria. This included targeting search terms like “moving companies in Lagos,” “relocation services Nigeria,” and “affordable movers Lagos.”
   • Targeted Campaigns: Developed Google Ads campaigns specifically targeting Nigerian users based on location, search behaviors, and interests.
   • Ad Optimization: Created compelling ad copy highlighting Express Movers’ unique selling points, such as reliable and affordable moving services, to capture user interest.
   • Conversion Tracking: Set up conversion tracking on the website to measure lead generation from Google Ads and fine-tuned campaigns for maximum ROI.
2. Search Engine Optimization (SEO):
   • On-Page Optimization: Focused on optimizing key pages of the website for target keywords such as “moving company in Lagos,” “professional movers Nigeria,” and “relocation services Lagos.” This included optimizing meta titles, descriptions, header tags, and image alt-text for better indexing by search engines.
   • Content Strategy: Developed high-quality, engaging content that addressed common customer concerns about moving services, such as guides, moving tips, and cost estimations.
   • Technical SEO: Improved the website’s technical performance by optimizing site speed, fixing broken links, and ensuring the website was mobile-friendly, as mobile traffic is crucial in Nigeria.
   • Local SEO: Optimized the website for local search by adding location-specific content, such as Lagos and Nigeria-based moving services, and updating the Google My Business listing for better visibility in local search results.
   • Link Building: Implemented a link-building strategy to acquire high-quality backlinks from relevant Nigerian websites to increase domain authority.

Results:

1. Increased Website Traffic:
   • After implementing the Google Ads and SEO strategies, traffic to expressmovers.com.ng increased by 45% over a period of 3 months.
   • Organic search traffic increased by 35%, with a noticeable uptick in searches related to moving services in Lagos and Nigeria.
2. Improved Search Engine Rankings:
   • Key target keywords such as “moving companies in Lagos” and “affordable movers Nigeria” saw improvements in rankings, with several keywords now appearing on the first page of Google search results.
   • The website’s visibility for location-specific search terms also improved significantly.
3. Increased Leads and Conversions:
   • Through the Google Ads campaigns, we saw an increase in conversions from users in Lagos and surrounding areas. This led to a 20% increase in customer inquiries via the website’s contact forms.
   • By targeting the right audience with tailored messages, we were able to significantly improve the quality of leads generated through the website.
4. Enhanced Brand Awareness:
   • As a result of increased online visibility and strategic ad placements, Express Movers has been able to build stronger brand recognition within Lagos and Nigeria as a whole.
   • Positive feedback from clients and an increased number of service inquiries reflected the growing trust in their brand.

Conclusion:

The combination of well-optimized Google Ads campaigns and a comprehensive SEO strategy led to significant improvements in both website traffic and business growth for Express Movers. By targeting the Nigerian audience with a mix of paid and organic strategies, we were able to enhance the company’s online presence, generate quality leads, and drive more conversions. This case study highlights the importance of a tailored approach to SEO and paid advertising, particularly for local businesses in competitive industries.