Case Study: Helsinki Airport Taxi

Luoteisrinnevägen 7 Byggnad A,
8:e våningen, Kontor 47 02270 Esbo Finland

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Case Study: Helsinki Airport Taxi

Client Overview

• Business Name: Helsinki Airport Taxi
• Service: Premium taxi services for travelers to and from Helsinki Airport, offering reliable and efficient transportation options.

Objective To increase website traffic and conversions for Helsinki Airport Taxi through a comprehensive SEO strategy and targeted Google Ads campaigns.

Challenges

1. Highly Competitive Market: Numerous taxi service providers targeting the same airport audience.
2. Limited Online Visibility: Minimal organic traffic due to low domain authority and under-optimized website content.
3. Localized Targeting Needs: Reaching travelers in Finland as well as international visitors planning their trips.

Strategies Implemented

1. SEO Strategy

a. Keyword Research

• Conducted in-depth keyword research to identify high-traffic, low-competition keywords such as “Helsinki airport taxi,” “airport transfers Helsinki,” and “Helsinki airport transportation.”
• Focused on long-tail keywords to capture niche search intent.

b. On-Page Optimization

• Optimized meta titles, meta descriptions, and headers for primary and secondary keywords.
• Enhanced website content to include relevant keywords naturally while providing valuable information.
• Created dedicated landing pages for key services like “Business Transfers” and “Group Transportation.”

c. Technical SEO Improvements

• Improved website loading speed by optimizing images and implementing caching.
• Ensured mobile responsiveness to enhance user experience across devices.
• Fixed broken links and improved internal linking to enhance site navigation.

d. Local SEO

• Registered the business on Google My Business with complete and accurate information.
• Added local schema markup to help search engines understand the website’s location and services.
• Gained citations from reputable Finnish directories to strengthen local presence.

e. Content Marketing

• Published blog posts targeting travel tips, airport guides, and local attractions to engage potential customers and build topical authority.
• Promoted evergreen content like “5 Tips for Hassle-Free Airport Transfers in Helsinki.”

2. Google Ads Campaign

a. Campaign Setup

• Created search campaigns targeting high-intent keywords with transactional intent (e.g., “book Helsinki airport taxi”).
• Utilized geo-targeting to reach users within a 50 km radius of Helsinki Airport and international travelers searching from abroad.

b. Ad Copy Optimization

• Designed compelling ad copies highlighting unique selling points such as “reliable service,” “competitive pricing,” and “24/7 availability.”
• Incorporated site link extensions to direct users to key pages like “Book Now” and “Contact Us.”

c. Budget Allocation and Bidding

• Allocated a balanced budget for brand awareness and direct conversions.
• Used automated bidding strategies to maximize ROI based on clicks and conversions.

d. Performance Monitoring

• Tracked campaign performance using Google Ads Manager and Google Analytics.
• Adjusted bids, keywords, and ad copies based on data insights.

Results Achieved

SEO Results

• Organic Traffic: Increased by 75% within three months.
• Keyword Rankings: Achieved top 3 positions for “Helsinki airport taxi” and other target keywords.
• Bounce Rate: Reduced by 20% through improved content and navigation.
• Leads: 40% increase in inquiries from organic search.

Google Ads Results

• Click-Through Rate (CTR): Achieved an average CTR of 8.5%, outperforming the industry benchmark.
• Conversion Rate: 12% average conversion rate for booking inquiries.
• Cost Per Conversion: Reduced by 18% through ongoing campaign optimization.

Conclusion

The combined approach of targeted SEO and Google Ads campaigns significantly improved Helsinki Airport Taxi’s online visibility, driving high-quality traffic and increasing conversions. The strategies employed addressed the competitive challenges and positioned the business as a trusted choice for airport transportation.

Next Steps

1. Continue optimizing content for seasonal travel trends.
2. Expand Google Ads campaigns to include display ads targeting frequent travelers.
3. Build high-quality backlinks to further enhance domain authority.
4. Monitor performance and adapt strategies based on evolving market conditions.

Client Testimonial “The results have been phenomenal! Our bookings have increased substantially, and we’ve seen a noticeable improvement in our online visibility. The team’s expertise in SEO and Google Ads has made a significant impact on our business.” – Helsinki Airport Taxi Team