SEO Case Study: Amg Coffee Export

Oromia state Shagar City, Akaki Gelan,
Gelan to Tullu Dimtu street AMG Indusrial park, Ethiopia

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SEO Case Study: Amg Coffee Export

Client Overview: AMG Coffee Export is a premier coffee exporter located in Oromia State, Shagar City, Akaki Gelan, Ethiopia. Based at AMG Industrial Park on Gelan to Tullu Dimtu Street, the company is dedicated to providing high-quality Ethiopian coffee to international markets. Their website, amgcoffeeexport.com, serves as the primary digital touchpoint for engaging with global clients.

Objective: To enhance the online visibility and drive targeted traffic to the AMG Coffee Export website using an integrated strategy of Search Engine Optimization (SEO), Google Ads, and Facebook Ads. The goal was to reach a worldwide audience and establish AMG Coffee Export as a leading player in the global coffee export market.

Challenges:

1. Global Competition: Competing with established international coffee exporters.
2. Low Initial Traffic: The website had minimal organic and paid traffic at the start of the campaign.
3. Limited Brand Awareness: AMG Coffee Export was relatively new to the global market, requiring a strong online presence to build credibility.

Strategies Implemented:

1. Search Engine Optimization (SEO):

• Keyword Research: Identified high-volume, low-competition keywords such as “Ethiopian coffee exporter,” “buy coffee beans online,” and “specialty coffee suppliers.”
• On-Page Optimization:
  • Optimized meta titles and descriptions for all pages.
  • Enhanced website content with targeted keywords.
  • Improved internal linking structure to enhance user experience and crawlability.
• Technical SEO:
  • Addressed issues such as page load speed and mobile responsiveness.
  • Submitted an XML sitemap to ensure proper indexing.
  • Fixed broken links and implemented canonical tags to avoid duplicate content.
• Content Marketing:
  • Published blogs and articles highlighting the unique aspects of Ethiopian coffee, AMG’s ethical sourcing practices, and coffee preparation tips.
  • Created visually engaging infographics and videos to appeal to a global audience.
• Backlink Building:
  • Acquired backlinks from reputable coffee industry websites, trade publications, and blogs.

2. Google Ads Campaigns:

• Search Ads:
  • Created campaigns targeting keywords like “premium Ethiopian coffee,” “coffee suppliers near me,” and “green coffee beans exporters.”
  • Focused on high-performing regions such as North America, Europe, and Asia.
• Display Ads:
  • Designed visually appealing ads showcasing AMG Coffee’s products and unique selling points.
  • Targeted coffee enthusiasts, importers, and distributors worldwide.
• Performance Optimization:
  • Conducted A/B testing on ad copies and landing pages.
  • Adjusted bids based on ROI metrics and audience engagement.

3. Facebook Ads Campaigns:

• Audience Targeting:
  • Reached global coffee enthusiasts, coffee shop owners, and distributors based on interests, demographics, and purchasing behavior.
• Creative Content:
  • Ran carousel ads showcasing AMG Coffee’s product variety.
  • Highlighted customer testimonials and the company’s commitment to sustainability.
• Retargeting Campaigns:
  • Retargeted website visitors and engaged users with personalized offers and updates.

Results:

Website Traffic:

• Increase in Organic Traffic: Achieved a 250% growth in organic website visits within six months.
• Paid Traffic Performance: Google Ads and Facebook Ads contributed to a 300% increase in overall website traffic.

Global Reach:

• Visitors from over 50 countries, with significant engagement from the USA, Canada, UK, Germany, and Japan.

Lead Generation:

• Generated a 200% increase in inquiries and orders through the website’s contact forms and live chat feature.

Brand Visibility:

• AMG Coffee Export’s website ranked on the first page of Google for key terms such as “Ethiopian coffee exporter” and “specialty coffee suppliers.”

Conclusion: Through a robust combination of SEO, Google Ads, and Facebook Ads, AMG Coffee Export has established itself as a prominent player in the global coffee market. The strategies implemented not only increased website traffic but also enhanced brand credibility and drove significant business growth.

Future Plans: To sustain growth, AMG Coffee Export plans to:

• Expand content marketing efforts by adding video tutorials and customer stories.
• Explore additional ad platforms such as LinkedIn for B2B targeting.
• Continue optimizing SEO for emerging keywords and trends.