Case Study: Loverte Online Store

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Case Study: Loverte Online Store

Overview

Loverte.com is the largest online retailer in the Baltic region, specializing in perfumery, cosmetics, and jewelry. The brand offers an extensive range of premium products, making it a one-stop destination for beauty and luxury enthusiasts. The project aimed to increase organic traffic, enhance online visibility, and boost sales through strategic SEO efforts.

Client Details

Industry: E-commerce (Perfumery, Cosmetics, Jewelry)
Primary Goal: Increase organic traffic and improve visibility to drive sales growth.

Challenges Identified

1. Limited Organic Traffic Growth: Despite being a market leader, the site’s organic traffic was not scaling to its full potential.
2. High Competition: Competing with established global brands and local competitors required an edge in search engine visibility.
3. Content Gaps: Certain high-demand products and categories lacked optimized content.
4. Technical SEO Issues: A site audit revealed issues like slow loading times, broken links, and insufficient schema markup.
5. Keyword Optimization: The site wasn’t ranking for critical transactional and long-tail keywords relevant to its products.

SEO Strategy

1. Comprehensive Audit

A detailed audit of the website revealed:

• Duplicate meta tags and descriptions.
• Missing alt tags on images.
• Lack of structured data for product pages.
• Unoptimized page speed on mobile devices.

2. Keyword Research

• Conducted thorough research to identify high-traffic and high-conversion keywords, including long-tail phrases like:
  • “Buy luxury perfume in the Baltics”
  • “Baltic online cosmetics store”
  • “Affordable branded jewelry Estonia”

3. On-Page Optimization

• Optimized meta titles and descriptions for all category and product pages.
• Added relevant alt text to product images to improve image search visibility.
• Enhanced product descriptions with keyword-rich content focusing on benefits and USPs.
• Integrated internal linking to improve navigation and SEO equity flow.

4. Content Marketing

• Published blog posts targeting popular search queries, such as:
  • “Top 10 Perfume Brands in Estonia”
  • “How to Choose the Right Skincare Products for Winter in the Baltics”
• Created guides and comparison charts for buyers (e.g., “Perfume Type Guide: Eau de Parfum vs Eau de Toilette”).

5. Technical SEO Fixes

• Improved site speed by optimizing images and enabling browser caching.
• Implemented schema markup for products and reviews, enhancing SERP visibility.
• Resolved broken links and improved crawlability by updating the XML sitemap.

6. Link Building & Outreach

• Secured backlinks from authoritative local blogs, e-commerce directories, and beauty-related forums.
• Partnered with beauty influencers in the Baltics for guest posts and product mentions.

7. Local SEO

• Optimized for location-based keywords like “perfume store Estonia” and “Baltic beauty e-commerce.”
• Listed Loverte.com on Baltic business directories and Google Business Profile to enhance local search visibility.

Results

Traffic Growth

• Organic Traffic Increase: Achieved a 45% increase in organic traffic within 6 months.
• Keyword Rankings: Improved ranking for over 300+ target keywords, including 50+ on Page 1 of Google.

Sales Growth

• Conversion Rate: Enhanced by 25% due to better targeting and improved product visibility.
• Revenue Growth: A 30% increase in revenue from organic search channels.

Local Visibility

• Achieved top rankings for location-specific keywords in Estonia, Latvia, and Lithuania.

Key Takeaways

• Thorough Audit & Implementation: Identifying and fixing technical and on-page SEO issues was critical to improving site performance.
• Strategic Content Marketing: Addressing content gaps and creating value-driven articles boosted visibility and engagement.
• Local & Competitive Focus: Emphasizing local SEO strategies gave Loverte.com an edge in the Baltic market.
• Consistent Effort: Regular monitoring and optimization ensured the site adapted to search algorithm updates and market trends.

Conclusion

Through targeted and data-driven SEO efforts, Loverte.com experienced significant growth in organic traffic, visibility, and sales. The case study demonstrates the importance of addressing technical, content, and local SEO aspects to achieve sustainable e-commerce growth in a competitive market.