Seo Case Study: Kaubamaja Store

Gonsiori 2, 10143 Tallinn

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Seo Case Study: Kaubamaja Store

Overview

Kaubamaja Store, located at Gonsiori 2, 10143 Tallinn, is a renowned online and physical retail destination offering a diverse range of products across categories such as beauty, women, men, children, home, accessories, shoes, and games. The store’s website, https://www.kaubamaja.ee/, sought to significantly increase traffic, enhance its online visibility, and boost sales through Google organic SEO.

Objectives

1. Increase Organic Traffic: Drive more visitors to the website by optimizing its presence on search engines.
2. Enhance Online Visibility: Rank higher for competitive and relevant keywords across all product categories.
3. Boost Sales: Improve conversion rates through targeted SEO strategies and relevant content optimization.

Challenges

1. Highly Competitive Market: The retail sector in Estonia and surrounding regions has many well-established players.
2. Diverse Product Categories: The broad product range required specific keyword targeting and optimization strategies for each category.
3. Limited Initial Visibility: The website’s organic presence was underdeveloped, with low rankings for high-volume keywords.

Strategy

1. Comprehensive Website Audit

• Conducted a full technical SEO audit to identify issues such as slow page speeds, crawl errors, and duplicate content.
• Resolved indexing issues to ensure all product pages were crawlable by search engines.

2. Keyword Research

• Identified high-impact keywords for each product category (e.g., “beauty products online Estonia,” “women’s fashion Tallinn”).
• Analyzed competitor rankings and search trends to prioritize keyword targets.

3. On-Page Optimization

• Optimized title tags, meta descriptions, and headers with target keywords.
• Created descriptive, keyword-rich product descriptions for all major categories.
• Enhanced internal linking to improve navigation and distribute link equity across the site.

4. Content Marketing

• Developed a blog strategy to target informational keywords and attract top-of-funnel traffic (e.g., “Top 10 Beauty Trends in Estonia”).
• Published seasonal and event-based content to drive timely engagement.

5. Technical SEO Improvements

• Improved website speed and mobile responsiveness to align with Core Web Vitals standards.
• Implemented schema markup for product pages to enable rich snippets and improve click-through rates.

6. Link Building Campaign

• Secured high-quality backlinks from reputable local and industry-specific websites.
• Collaborated with influencers and local bloggers for content partnerships.

Results

1. Traffic Growth

• Achieved a 65% increase in organic traffic within 6 months of implementing the SEO strategy.
• The beauty and women’s fashion categories saw the highest growth, contributing to over 40% of the total traffic increase.

2. Improved Keyword Rankings

• Over 80% of target keywords ranked on the first page of Google.
• High-priority keywords such as “Estonia online shopping” and “Kaubamaja beauty products” achieved top 3 positions.

3. Enhanced Visibility

• Website impressions increased by 120% in Google Search Console.
• Gained significant visibility in local and regional search results.

4. Sales Boost

• Online sales increased by 35%, with a notable rise in repeat customers.
• The average order value improved due to better product discoverability and targeted recommendations.

Conclusion

The SEO campaign for Kaubamaja Store successfully transformed its online presence, driving significant traffic and sales growth. By addressing technical issues, optimizing on-page elements, and implementing a robust content and link-building strategy, the store is now well-positioned as a leader in the Estonian online retail space.

Recommendations for Continuous Growth

1. Expand content marketing efforts to include video tutorials and customer success stories.
2. Leverage multilingual SEO to target neighboring countries and increase international traffic.
3. Continuously monitor analytics and adapt strategies based on performance data.

Kaubamaja Store’s success highlights the power of a targeted and well-executed SEO strategy in a competitive market.