Seo Case Study: FendaF
Kuma road 10, Peetri village,
Rae parish, Harju county 75312
Seo Case Study: FendaF
Client Overview FendaF is a specialized dog food store located at Kuma Road 10, Peetri Village, Rae Parish, Harju County, Estonia. With a commitment to providing high-quality pet food, FendaF caters to pet owners seeking premium nutrition options for their dogs. The online platform, https://fendaf.ee/, serves as the primary touchpoint for customers, offering a variety of products and resources for pet care.
Project Goals The primary objective of this SEO project was to increase organic traffic, enhance online visibility, and drive sales through Google’s organic search results. Specific goals included:
- Boosting keyword rankings for relevant search terms.
- Improving website usability and technical SEO metrics.
- Driving qualified traffic to the site to convert into sales.
Challenges
- Competitive Market: The pet food industry in Estonia is highly competitive, with several established players dominating the market.
- Low Initial Visibility: The website had limited domain authority and poor rankings for targeted keywords.
- Limited Content: The site lacked optimized, in-depth content to attract organic traffic.
SEO Strategy
- Comprehensive Keyword Research:
- Identified high-volume, low-competition keywords related to dog food, nutrition, and pet care.
- Focused on both transactional (e.g., “buy dog food Estonia”) and informational (e.g., “best food for puppies”) keywords.
- On-Page Optimization:
- Optimized meta titles, descriptions, and headers for all key pages.
- Improved product descriptions to include targeted keywords naturally.
- Created a structured content hierarchy for better user experience and SEO performance.
- Content Development:
- Developed a blog section featuring articles on dog care, feeding tips, and product benefits.
- Published SEO-friendly content targeting long-tail keywords.
- Included FAQ sections to address common pet owner queries.
- Technical SEO Improvements:
- Fixed broken links and improved site crawlability.
- Enhanced page speed performance to meet Core Web Vitals thresholds.
- Implemented schema markup for product pages to enable rich snippets in search results.
- Local SEO Optimization:
- Created and optimized a Google Business Profile.
- Ensured consistent NAP (Name, Address, Phone Number) citations across directories.
- Targeted local keywords such as “dog food store Peetri Village” to capture nearby customers.
- Link-Building Campaign:
- Acquired high-quality backlinks from pet-related blogs and directories.
- Engaged with local pet communities and forums to earn natural mentions.
Results
- Traffic Growth:
- Organic traffic increased by 140% within six months.
- Monthly visits grew from 500 to 1,200.
- Keyword Rankings:
- Ranked on the first page for key terms such as “premium dog food Estonia” and “buy dog food online.”
- Achieved top 3 rankings for several local search terms.
- Enhanced Engagement:
- Bounce rate reduced by 25% due to improved site usability.
- Average session duration increased by 30%, reflecting better user experience.
- Revenue Impact:
- Online sales increased by 60%, with a significant boost in new customer acquisition.
- Repeat purchases grew by 35%, driven by email marketing campaigns targeting blog readers.
Conclusion The SEO campaign for FendaF successfully elevated its online presence and sales, positioning it as a go-to destination for premium dog food in Estonia. By leveraging a strategic mix of technical, on-page, and content optimizations, along with a robust local SEO focus, the project delivered measurable and sustainable results. This case study underscores the importance of tailored SEO strategies in achieving business growth in competitive markets.
