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Case Study: Studenac Market
Ribnjak District 17, 21310 Omiš, Croatia
Case Study: Studenac Market
Client Overview: Studenac Market, located in Ribnjak District 17, 21310 Omiš, Croatia, is a well-established retail chain offering a wide range of products to local and tourist audiences. With its prominent website, www.studenac.hr, the company sought to leverage digital marketing strategies to promote its live event and wedding-related offerings, aiming to attract more customers through organic and paid campaigns.
Objectives:
- Increase website traffic and engagement for event-related pages.
- Boost inquiries and bookings for live events and weddings.
- Target domestic and international audiences, particularly tourists planning events in Croatia.
- Establish Studenac Market as a reliable and convenient partner for event and wedding supplies.
Challenges:
- Niche Audience: Reaching a specific audience interested in live events and weddings required precise targeting.
- Competitive Market: Competing with local and international event service providers in a competitive market.
- Seasonal Demand: High demand during wedding seasons, requiring strategic timing for campaigns.
Strategy:
To achieve the objectives, we implemented a holistic SEO and paid campaign strategy, focusing on the following areas:
1. Organic SEO Campaign:
- Keyword Research: Identified high-value keywords related to weddings, live events, and Croatia as a destination for celebrations. Examples included:
- “Wedding supplies Croatia”
- “Event planning in Omiš”
- “Destination wedding Croatia”
- On-Page Optimization:
- Optimized meta titles, descriptions, and headers for event-related landing pages.
- Improved content with long-tail keywords and structured FAQs addressing common client queries.
- Added internal links to related products and services to increase page authority.
- Local SEO:
- Created and optimized a Google Business Profile for the Ribnjak District location.
- Listed Studenac Market in local wedding and event directories.
- Content Marketing:
- Published blogs targeting keywords like “Top Wedding Trends in Croatia” and “How to Plan a Live Event in Omiš.”
- Promoted content on social media to drive organic shares and backlinks.
2. Paid Campaigns:
- Google Ads:
- Ran search and display ads targeting keywords like “Croatia wedding suppliers” and “live event organizers Croatia.”
- Created geo-targeted campaigns for audiences in Europe, the UK, and the USA.
- Social Media Advertising:
- Launched campaigns on Facebook and Instagram, showcasing inspirational wedding setups and event themes.
- Utilized carousel ads to highlight Studenac Market’s products for event planning, such as catering supplies, decorations, and drinks.
- Retargeting Ads:
- Used cookies to retarget users who visited the website but did not convert, encouraging them to return and inquire about services.
Implementation Timeline:
- Month 1: Conducted research, developed a strategy, and optimized the website.
- Months 2-3: Launched paid campaigns and started organic content publishing.
- Month 4 onwards: Monitored performance, refined campaigns, and scaled successful strategies.
Results:
- Traffic Growth:
- Organic traffic to the event-related pages increased by 150% within three months.
- Paid campaigns generated 30,000+ targeted visitors during the campaign period.
- Improved Engagement:
- Average time on page increased by 40%, indicating better engagement with optimized content.
- Bounce rates on wedding-related pages decreased by 25%.
- Higher Conversions:
- Inquiries for event and wedding services grew by 80%.
- Paid campaigns achieved a 4.5% conversion rate, surpassing the industry average.
- Enhanced Visibility:
- Event-related keywords ranked on the first page of Google for both local and international searches.
- Studenac Market became a go-to resource for wedding and event planning in Omiš.
Key Takeaways:
- Integrated Approach Works: Combining organic SEO and paid campaigns ensured maximum reach and engagement.
- Content Drives Engagement: Providing valuable content helped build trust and establish authority in the niche.
- Localization Matters: Geo-targeted strategies were essential in capturing the attention of international audiences.
Conclusion:
The success of this project highlights the importance of a well-rounded digital marketing strategy tailored to niche audiences. By leveraging SEO and paid campaigns, Studenac Market not only achieved traffic growth but also solidified its reputation as a trusted partner for weddings and live events in Croatia.