Case Study: Cannavis Island of Vis
Donje Kunjanovo 6, 21480 Vis, Croatia
Case Study: Cannavis Island of Vis
Client Overview Cannavis Island of Vis is Croatia’s pioneer in industrial hemp cultivation and product development, located at Donje Kunjanovo 6, 21480 Vis, Croatia. Their website, cannavis.eu, serves as the primary digital touchpoint for promoting their innovative hemp-based products, educational content, and sustainable farming practices. With a vision to lead the European hemp industry, Cannavis required a robust strategy to enhance their online visibility and drive qualified traffic to their website.
Project Goals
- Increase Organic Traffic: Improve search engine rankings for relevant keywords.
- Boost Paid Traffic: Leverage Google Ads and social media campaigns to reach target audiences.
- Enhance Engagement: Optimize the website’s user experience to increase session duration and reduce bounce rates.
- Drive Conversions: Encourage inquiries and purchases through targeted call-to-action strategies.
Challenges
- The niche nature of industrial hemp requires a tailored approach to attract a specific audience.
- Competing with established players in the European hemp market.
- Overcoming misconceptions and regulatory restrictions surrounding hemp-related content.
SEO Strategy
Phase 1: Keyword Research & On-Page Optimization
We identified high-intent keywords relevant to industrial hemp and its applications, including terms like “industrial hemp products,” “sustainable hemp farming,” and “CBD oil Croatia.” These were integrated strategically into:
- Title tags, meta descriptions, and header tags.
- Product pages and blog content.
- Image alt texts to enhance visual search optimization.
Phase 2: Content Marketing
A content calendar was developed to publish high-quality blogs and articles, such as:
- “The Benefits of Industrial Hemp for a Sustainable Future.”
- “How Hemp is Revolutionizing Agriculture in Europe.”
- “Understanding Croatia’s Hemp Regulations.”
These posts were designed to educate, engage, and establish Cannavis as an industry thought leader.
Phase 3: Technical SEO Enhancements
- Improved website loading speed using image compression and caching techniques.
- Fixed broken links and optimized the website’s structure for better crawlability.
- Implemented schema markup to improve search engine understanding of Cannavis’s offerings.
Phase 4: Link-Building Campaign
We conducted outreach to authoritative websites and industry blogs for backlinks. Collaborations included partnerships with:
- Sustainable farming blogs.
- European industrial hemp forums.
- Health and wellness influencers.
Phase 5: Paid Campaigns
We ran Google Ads campaigns targeting high-conversion keywords. Ad groups focused on:
- Hemp product buyers.
- Agricultural industry professionals.
- Sustainability-focused audiences.
Social media ads were executed on Instagram and Facebook to highlight product launches and promotions, ensuring alignment with Cannavis’s visual branding.
Results
- Organic Traffic Growth:
- 120% increase in organic website traffic within six months.
- Top 5 rankings for target keywords like “industrial hemp Croatia” and “sustainable hemp products.”
- Paid Campaign Success:
- Achieved a 5.2% click-through rate (CTR) on Google Ads campaigns.
- Reduced cost-per-click (CPC) by 18% through continuous A/B testing.
- User Engagement:
- Average session duration increased by 35%.
- Bounce rate reduced from 58% to 42%.
- Conversions:
- 80% growth in product inquiries and direct purchases.
- Newsletter subscriptions increased by 50%.
Conclusion The comprehensive SEO and paid campaign strategy significantly enhanced Cannavis Island of Vis’s online presence, positioning them as a leader in the European hemp industry. By leveraging data-driven insights and consistent optimization, Cannavis successfully connected with its target audience, driving both traffic and tangible business growth.
