Case Study: Sarajevo Taxi

Azize Šaćirbegović 96
71.000 Sarajevo
Bosna i Hercegovina

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Case Study: Sarajevo Taxi

Project Overview

Business Name: Sarajevo Taxi
Address: Azize Šaćirbegović 96, 71.000 Sarajevo, Bosna i Hercegovina

Sarajevo Taxi is a premier taxi service provider in Sarajevo, Bosnia and Herzegovina, known for its reliable and efficient transport solutions. Their goal was to increase website traffic through organic SEO campaigns and social media strategies, targeting local and international tourists looking for transportation options in Sarajevo.

Objectives

1. Increase organic traffic to the website by improving its search engine visibility.
2. Enhance social media presence to engage users and drive referral traffic.
3. Target specific audiences including local residents, international tourists, and business travelers.
4. Optimize the website for location-based searches and related transportation keywords.

Challenges

1. Low visibility on search engine results pages (SERPs) for competitive transportation-related keywords.
2. Minimal engagement on social media platforms.
3. Limited website optimization for SEO, including outdated content and metadata.
4. High competition from other transportation services and ride-sharing apps.

Strategy

1. SEO Audit and Technical Optimization

• Conducted a comprehensive SEO audit to identify technical issues such as slow loading speeds, broken links, and mobile responsiveness.
• Implemented technical fixes, including:
  • Improving site speed using image compression and caching techniques.
  • Fixing broken links and ensuring seamless navigation.
  • Enhancing mobile usability to cater to users on smartphones and tablets.

2. Keyword Research and On-Page Optimization

• Identified high-potential keywords like:
  • “Sarajevo taxi service”
  • “taxi in Sarajevo”
  • “transportation in Bosnia and Herzegovina”
  • “airport taxi Sarajevo.”
• Optimized meta titles, descriptions, headers, and image alt tags for these keywords.
• Created and optimized location-specific landing pages for key services such as airport transfers, city tours, and corporate travel.

3. Content Marketing

• Developed a blog strategy targeting long-tail keywords and informational searches, such as:
  • “Best ways to travel around Sarajevo”
  • “Top tourist attractions in Sarajevo and how to reach them”
  • “Why choose Sarajevo Taxi over ride-sharing apps.”
• Published high-quality, SEO-friendly articles to establish Sarajevo Taxi as an authority in the local transportation niche.

4. Local SEO

• Claimed and optimized the Google My Business (GMB) listing with accurate NAP (Name, Address, Phone) details, photos, and updated services.
• Encouraged customers to leave positive reviews on GMB and other review platforms.
• Built citations on relevant local directories and tourism websites.

5. Social Media Marketing

• Developed an engaging social media strategy targeting Facebook and Instagram.
  • Shared content such as customer testimonials, city highlights, and promotional offers.
  • Ran ad campaigns targeting tourists and locals with special deals and services.
• Collaborated with local influencers to promote Sarajevo Taxi to a wider audience.

Results

1. Organic Traffic Growth

• Organic traffic increased by 120% within six months of campaign implementation.
• Achieved top 3 rankings for targeted keywords, including “Sarajevo taxi service” and “airport taxi Sarajevo.”

2. Improved Local Visibility

• Google My Business profile views increased by 85%, with significant growth in click-to-call and direction requests.
• Positive customer reviews grew by 40%, improving the average rating to 4.8 stars.

3. Social Media Engagement

• Facebook page followers grew by 50%, with an average engagement rate of 8%.
• Instagram post reach increased by 70%, leading to more referral traffic to the website.

4. Enhanced Conversions

• Online booking inquiries increased by 65%, with a noticeable rise in direct bookings for airport transfers and city tours.

Conclusion

The organic SEO and social media campaigns significantly improved Sarajevo Taxi’s online presence, making it a top choice for transportation in Sarajevo. By leveraging a combination of technical optimization, targeted content, and local SEO strategies, the project not only increased website traffic but also boosted customer engagement and bookings.

This case study underscores the power of a well-rounded digital marketing strategy tailored to the client’s specific needs and audience.