Case Study: Orea Bazaar

Bosnia and Herzegovina

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Case Study: Orea Bazaar

Overview

Client: Orea Bazaar
Industry: E-commerce (Handmade Products)
Focus Areas: Apparel, Footwear, Bags, Fashion Accessories, Jewelry, Children’s Products, Beauty and Health, Pets, Arts, My Home, Planning and Organization
Objective: Increase website traffic through Organic Google SEO Campaigns and Social Media.

Challenges

1. Niche Market: Orea Bazaar specializes in handmade, original products with a local label, making it essential to target a highly specific audience interested in unique and artisanal items.
2. Limited Market Scope: The business currently operates exclusively in Bosnia and Herzegovina, necessitating a targeted SEO strategy for a localized audience while laying the groundwork for future regional expansion.
3. Low Initial Traffic: With limited brand awareness and digital presence, achieving noticeable website traffic growth required a robust content strategy and consistent execution.
4. High Competition: Competing against established e-commerce platforms and local businesses offering handmade goods.

Strategy

1. Keyword Research and Optimization

• Conducted comprehensive keyword research to identify high-traffic, low-competition terms related to handmade and original products in the Bosnian market.
• Focused on keywords like “ručno izrađeni proizvodi,” “unikatni pokloni,” and “lokalni brendovi” to align with local search behavior.
• Incorporated these keywords into on-page elements such as meta titles, descriptions, headers, and product descriptions.

2. Technical SEO Improvements

• Enhanced website loading speed to improve user experience and search engine rankings.
• Optimized website structure by creating a clear hierarchy with categories for each focus area (e.g., Apparel, Footwear, Beauty).
• Implemented mobile responsiveness to cater to the growing number of mobile shoppers in the region.
• Addressed technical issues like broken links, duplicate content, and missing alt text on images.

3. Content Marketing

• Developed a blog section featuring articles on topics like:
  • “The Art of Handmade: Why Buy Local Products?”
  • “Top 10 Unique Gifts from Bosnia and Herzegovina”
  • “Caring for Your Handmade Jewelry”
• Created engaging product stories highlighting the craftsmanship behind each item.
• Produced localized content to establish a strong connection with the Bosnian audience.

4. Local SEO

• Claimed and optimized Google My Business for enhanced local visibility.
• Built local backlinks from Bosnian blogs, news sites, and niche directories.
• Encouraged customer reviews on Google and other local platforms to build trust and credibility.

5. Social Media Integration

• Used platforms like Instagram and Facebook to showcase visually appealing products and share behind-the-scenes stories of artisans.
• Ran targeted ad campaigns promoting seasonal collections and special offers.
• Engaged with local influencers to amplify brand visibility.

Results

1. Traffic Growth

• Organic traffic increased by 85% within six months of campaign implementation.
• Monthly visitors grew from 5,000 to 9,250, with a steady upward trajectory.

2. Improved Rankings

• Achieved top 3 rankings for high-intent keywords like “ručno izrađeni pokloni” and “lokalni brendovi Bosna.”
• Increased the number of indexed pages in Google, improving visibility across multiple product categories.

3. Engagement Metrics

• Average session duration improved by 30%, indicating better user experience.
• Bounce rate reduced from 55% to 42%.

4. Revenue Impact

• E-commerce conversions increased by 60%, driven by targeted traffic.
• Notable growth in sales during key shopping periods like holidays and local festivals.

Future Plans

• Regional Expansion: Expand the SEO strategy to target neighboring countries like Croatia and Serbia, with a focus on regional keywords and content.
• Enhanced Social Media Campaigns: Leverage video content on Instagram and TikTok to showcase artisans and products.
• User-Generated Content: Encourage customers to share their experiences and photos, amplifying brand authenticity.
• Partnerships: Collaborate with local markets and cultural events to further embed Orea Bazaar in the community.

Conclusion

Through a well-rounded approach combining technical SEO, content marketing, local SEO, and social media integration, Orea Bazaar successfully increased website traffic, improved user engagement, and boosted sales. With a solid foundation in place, the brand is well-positioned for regional expansion and sustained growth.