Case Study: Vijgeblad.be
Kwadeweg 84 – 9940
Evergem (België)
Case Study: Vijgeblad.be
Client Overview
Website: Vijgeblad.be
Industry: Lingerie E-commerce
Target Audience: National and Europe buyers
Objective
The goal was to increase organic traffic to the website and drive sales by targeting national and international buyers interested in high-quality lingerie.
Challenges
- Limited Initial Traffic: The website had low organic traffic due to limited SEO optimization and competition in the lingerie e-commerce sector.
- Highly Competitive Market: Competing with large global brands required creating a unique positioning for Vijgeblad.be.
- Language and Localization: The need to cater to both local Belgian customers and international buyers posed challenges in terms of multilingual and region-specific keyword optimization.
- E-commerce Structure Optimization: The website needed better navigation, product categorization, and on-page optimization to rank higher on search engines.
Strategy
To address the challenges and achieve the objectives, we implemented a comprehensive SEO strategy that included:
1. Keyword Research and Targeting
- Conducted in-depth keyword research to identify high-volume, low-competition keywords in Dutch, French, and English, targeting both national and international audiences.
- Focused on transactional and informational intent keywords, such as:
- “Luxury lingerie Belgium”
- “Buy lingerie online Europe”
- “Best lingerie for women”
- “Lingerie gifts international shipping”
2. On-Page SEO
- Optimized meta titles, descriptions, and headers for all product and category pages using target keywords.
- Improved internal linking to enhance user navigation and boost link equity across the website.
- Structured product descriptions to highlight unique selling points, incorporating target keywords naturally.
- Implemented Schema Markup (e.g., Product Schema, FAQ Schema) to enhance search result visibility with rich snippets.
3. Content Marketing
- Created a blog section featuring engaging and informative content, such as:
- “How to Choose the Perfect Lingerie Set”
- “Top 5 Luxury Lingerie Trends in 2024”
- “Lingerie Care Tips to Extend Lifespan”
- Shared content on social media platforms and email newsletters to drive engagement and attract backlinks.
4. Technical SEO
- Ensured the website was mobile-friendly and optimized for speed.
- Fixed crawl errors and optimized the XML sitemap and robots.txt file.
- Added hreflang tags to target multilingual and international audiences.
- Enhanced website security with HTTPS to build trust with users and search engines.
5. Off-Page SEO
- Secured high-quality backlinks from fashion, lifestyle, and e-commerce blogs and websites.
- Partnered with influencers in the lingerie niche to gain exposure and generate referral traffic.
6. Local SEO for Belgium
- Claimed and optimized the Google Business Profile for Vijgeblad.be.
- Built citations in Belgian business directories and fashion-related websites.
Results
Within six months, the SEO campaign delivered the following results:
- Organic Traffic Growth: A 150% increase in organic traffic compared to the previous period.
- Keyword Rankings:
- 20+ primary keywords ranked on the first page of Google.
- “Luxury lingerie Belgium” ranked #1 for local search queries.
- International Reach: A 70% increase in visitors from international markets, including France, the Netherlands, Germany, and the UK.
- Sales Conversion: Improved product visibility led to a 40% increase in e-commerce sales.
- Bounce Rate: Decreased by 20% due to better navigation and optimized content.
Conclusion
The SEO strategy for Vijgeblad.be successfully elevated the e-commerce store’s visibility on both national and international levels. By targeting specific buyer personas and optimizing for search engines, we created a sustainable traffic source, boosted brand awareness, and significantly increased sales.
If you’re looking to achieve similar results for your e-commerce business, get in touch with us today for a tailored SEO strategy!
