Case Study: GO AS U.R

Kruikstraat 22, bus 23
2018, Antwerp, Belgium

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Case Study: GO AS U.R

Client Overview
GO AS U.R is a Belgium-based eCommerce store that combines vegan consciousness with style, offering beauty and fashion products for an active lifestyle. Known for its commitment to sustainability, the brand uses locally sourced materials to deliver eco-friendly products that cater to a growing audience of conscious consumers.

• Industry: Sustainable beauty and fashion
• Location: RKruikstraat 22, bus 23, 2018, Antwerp, Belgium
• Target Audience: International and national buyers

Project Goals

1. Increase website traffic using organic SEO strategies.
2. Enhance visibility in both national (Belgium) and international markets.
3. Drive conversions by attracting a highly targeted audience of conscious buyers.

Challenges

1. Highly Competitive Niche: The beauty and fashion industry is highly competitive, with numerous established players in the vegan and sustainable segment.
2. International Targeting: Reaching global buyers with varying search behaviors and preferences required a multi-faceted SEO strategy.
3. Keyword Alignment: Identifying relevant keywords that balance sustainability, veganism, and fashion for organic ranking growth.
4. Local SEO Integration: Balancing the brand’s global reach while maintaining strong visibility in its home country.

SEO Strategy and Implementation

1. Comprehensive Keyword Research

We conducted in-depth keyword research to identify:

• High-Intent Keywords: Terms like “sustainable beauty products,” “vegan fashion brand,” and “eco-friendly activewear.”
• Long-Tail Keywords: To capture niche audiences, we targeted phrases like “vegan skincare for active lifestyle” and “sustainable gym wear.”
• Geo-Specific Keywords: Keywords like “sustainable fashion Belgium” were optimized for local visibility.

2. On-Page SEO Optimization

• Content Enhancements: Optimized product descriptions, category pages, and blog content to include primary and secondary keywords naturally.
• Title Tags & Meta Descriptions: Tailored compelling meta tags that highlighted sustainability and vegan themes.
• Internal Linking: Strengthened internal linking structure to improve site navigation and distribute link equity effectively.
• Image Optimization: Optimized images with descriptive alt tags and compressed file sizes for faster loading.

3. Technical SEO Improvements

• Mobile Optimization: Ensured the website was fully responsive to provide a seamless experience for mobile users.
• Site Speed Optimization: Reduced loading times using image compression, browser caching, and improved server response times.
• Structured Data Markup: Implemented schema to enhance visibility in search engine result pages (SERPs) with rich snippets.

4. Content Marketing

• Blog Creation: Developed informative and engaging blog posts on topics like:
  • “How Vegan Fashion is Revolutionizing the Industry”
  • “5 Must-Have Eco-Friendly Activewear Pieces for 2024”
• User Guides: Created downloadable guides and lookbooks to showcase the brand’s product range and sustainability story.
• Localized Content: Published region-specific content to target Belgian audiences while catering to international buyers.

5. Backlink Building

• Collaborations: Partnered with vegan and sustainable lifestyle influencers to generate high-quality backlinks.
• Guest Blogging: Published articles on authoritative websites in the beauty and fashion industry.
• PR Campaigns: Promoted the brand’s unique selling propositions (vegan, sustainable, and locally sourced materials) through press releases.

6. International SEO

• Hreflang Tags: Implemented hreflang tags to target multiple countries and languages effectively.
• Localized Keywords: Conducted research to find equivalent terms in other languages to target non-English-speaking audiences.
• Region-Specific Landing Pages: Created pages tailored to key international markets with localized content and offers.

Results Achieved

1. Traffic Growth:
   • Increased organic traffic by 145% within 6 months.
   • Significant uptick in sessions from both national and international audiences.
2. Improved Rankings:
   • Ranked on Page 1 for competitive keywords like “vegan activewear,” “sustainable beauty products,” and “eco-friendly gym fashion.”
3. Global Reach:
   • Traffic from key international markets, including the UK, USA, France, and Germany, grew by 85%.
4. Enhanced Local Visibility:
   • Boosted visibility in Belgium, ranking for geo-specific keywords like “sustainable fashion Belgium.”
5. Higher Engagement:
   • Bounce rate decreased by 20%, indicating better alignment between user intent and website content.
   • Time on page increased by 30%, demonstrating improved content quality.

Conclusion

The successful SEO campaign for GO AS U.R underscores the power of a well-rounded strategy tailored to a brand’s unique strengths and audience. By focusing on sustainability and veganism—key pillars of the brand’s identity—we drove significant organic traffic and established GO AS U.R as a trusted name in the conscious beauty and fashion space.

For brands in competitive niches, a combination of technical SEO, content marketing, and international targeting can yield transformative results. GO AS U.R is now better positioned to grow its influence globally while staying true to its core values.

Looking to elevate your brand’s SEO? Let’s work together to create a strategy that delivers measurable results.