Case Study: Trever.io – Accounting

Schubertstraße 6a, 8010 Graz
AUSTRIA

VISIT WEBSITE

Case Study: Trever.io – Accounting

Client Overview
Trever.io is a cutting-edge end-to-end management platform based in Austria. The platform specializes in streamlining operations for accounting professionals, offering a robust suite of tools designed to enhance efficiency and productivity. Trever.io aims to attract international and national clients, particularly those in need of accounting solutions.

Project Challenges

1. Niche Audience: Targeting accounting professionals required precise SEO strategies tailored to this specialized sector.
2. Highly Competitive Market: Competing with established platforms in the international and Austrian markets was a key hurdle.
3. Limited Initial Traffic: The website initially struggled with low visibility and engagement metrics.

Strategy Implementation

1. Comprehensive Keyword Research

• Conducted in-depth keyword analysis to identify high-value terms used by accounting professionals in their search queries.
• Focused on long-tail keywords such as “accounting workflow management software Austria” and “best tools for accountants globally”.
• Balanced targeting between international clients and Austria-specific audiences.

2. On-Page SEO Optimization

• Optimized meta titles, descriptions, headers, and content for target keywords.
• Ensured the site was structured for SEO, implementing a clear hierarchy for easy navigation.
• Created detailed landing pages addressing specific pain points of accountants, such as “Automating Payroll Tasks” and “Client Reporting Solutions”.

3. Content Marketing

• Published high-quality blogs and whitepapers, such as “Top Challenges Facing Accountants in 2025” and “How to Automate Your Accounting Processes with Trever.io”.
• Developed case studies and success stories showcasing how Trever.io benefitted existing users.
• Promoted content across professional networks and accounting forums to drive referral traffic.

4. Technical SEO Enhancements

• Improved site speed and mobile responsiveness to enhance user experience.
• Fixed crawl errors and ensured proper indexing through XML sitemaps and robots.txt optimization.
• Leveraged structured data markup to enhance search engine understanding of the site’s content.

5. International and Local SEO

• Created location-specific content targeting Austria to strengthen local visibility.
• Focused on obtaining backlinks from Austrian and global accounting-related websites.
• Optimized the site for multilingual SEO to cater to international audiences effectively.

6. Link Building

• Built partnerships with influential accounting blogs and websites for guest posts.
• Acquired high-quality backlinks from authoritative industry sites.
• Encouraged satisfied clients to link back to Trever.io through testimonials and case studies.

Results Achieved

1. Organic Traffic Growth

• Increased organic website traffic by 210% within 8 months.
• Achieved a significant boost in Austria, with local traffic growing by 150%.

2. Keyword Rankings

• Ranked on the first page for competitive keywords such as “accounting management platform Austria” and “end-to-end accounting solutions”.

3. Engagement Metrics

• Improved average session duration by 35%, indicating higher user engagement.
• Reduced bounce rate by 20%, showing enhanced relevance of content.

4. Lead Generation

• Captured 35% more leads from international and national audiences, resulting in a robust client acquisition pipeline.

Conclusion

Through a tailored SEO strategy, Trever.io successfully increased its online visibility and positioned itself as a leader in the accounting management software industry. The focus on both local Austrian and international audiences allowed Trever.io to attract a diverse client base.

This case study highlights the impact of strategic SEO in driving measurable business results, demonstrating how Trever.io now serves as a go-to platform for accounting professionals worldwide.