Case Study: Necture GmbH
Papagenogasse 1A
1060 Vienna
Austria
Case Study: Necture GmbH
Client Overview Necture GmbH is a Vienna-based company specializing in advanced mobility solutions, offering services in car sharing, business fleets, and charging infrastructure optimization. Their innovative offerings include predictive charging, automated fleet rebalancing, and partnerships with charging point operators and utilities. With their headquarters located at Papagenogasse 1A, 1060 Vienna, Austria, Necture GmbH aims to redefine sustainable mobility across national and international markets.
Objective The primary goal of the SEO campaign was to increase organic website traffic by targeting both national (Austria) and international visitors interested in car-sharing solutions, fleet management, and EV charging infrastructure optimization.
Challenges
- Limited online visibility for competitive keywords in a niche market.
- Low domain authority compared to established competitors in the mobility sector.
- Highly technical subject matter requiring precise keyword targeting to attract a relevant audience.
- Need to appeal to both national and international markets, necessitating multilingual SEO strategies.
SEO Strategy
- Comprehensive Keyword Research
- Identified high-performing keywords relevant to car-sharing, EV infrastructure, and fleet optimization, such as:
- “car-sharing fleet management”
- “predictive charging solutions”
- “automated fleet rebalancing”
- “EV charging infrastructure Austria”
- Focused on both short-tail and long-tail keywords to balance search volume and competition.
- Identified high-performing keywords relevant to car-sharing, EV infrastructure, and fleet optimization, such as:
- Technical SEO Optimization
- Improved website speed and performance to enhance user experience.
- Conducted a detailed audit to fix broken links, enhance mobile responsiveness, and ensure proper schema markup for EV-related terms.
- Structured URLs for better readability and search engine indexing.
- Content Development
- Created high-quality, keyword-rich content tailored to Necture’s offerings:
- Blog posts on topics like “How Predictive Charging is Transforming Fleet Management.”
- Case studies highlighting successful partnerships with charging point operators.
- Informative pages detailing automated rebalancing and its benefits.
- Localized content for Austrian audiences and optimized international pages for broader reach.
- Created high-quality, keyword-rich content tailored to Necture’s offerings:
- Backlink Building
- Developed a robust link-building strategy focusing on:
- Collaborations with sustainability and mobility-focused websites.
- Guest posts on industry-specific platforms.
- Leveraging partnerships with utilities and charging point operators to gain authoritative backlinks.
- Developed a robust link-building strategy focusing on:
- Local SEO for Austria
- Claimed and optimized Google My Business listing.
- Targeted local directories and forums relevant to Vienna’s mobility sector.
- Incorporated geo-specific keywords like “EV charging Vienna” and “sustainable car-sharing Austria.”
- Analytics and Continuous Improvement
- Set up Google Analytics and Search Console to monitor traffic, bounce rates, and keyword performance.
- Implemented A/B testing for on-page elements to improve conversion rates.
- Regularly updated content to reflect evolving industry trends.
Results
- Organic Traffic Growth: Achieved a 150% increase in organic traffic within six months.
- Keyword Rankings: Ranked on the first page of Google for over 25 high-priority keywords, including “predictive charging solutions” and “EV fleet management.”
- Audience Engagement: Bounce rate reduced by 20%, indicating improved content relevance and user experience.
- Geographic Reach: Significant traffic growth from Austria (35%), Germany (25%), and other international markets (40%).
Conclusion By implementing a targeted and data-driven SEO strategy, Necture GmbH has successfully enhanced its online visibility, attracting both national and international audiences. The company’s website is now a key asset in driving awareness and engagement for its innovative mobility solutions, positioning Necture as a leader in sustainable fleet management and EV infrastructure optimization.
