Case Study: Koreez.am

Hakob Hakobyan 3, Yerevan, Armenia

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Case Study: Koreez.am

Client Overview

The Koreez Educational Movement is a visionary initiative based in Yerevan, Armenia. Located at Hakob Hakobyan 3, the organization focuses on discovering and nurturing bright-minded students in grades. Koreez serves as a platform for educational development, connecting talented youth with resources and opportunities to excel.

Project Goals

The primary goal of this project was to increase website traffic by targeting local visitors in Armenia using Google Ads. A secondary objective was to ensure that the increased traffic translated into meaningful engagement with Koreez’s programs.

Challenges

• Local Audience Reach: Engaging a niche audience of students and parents within Armenia.
• Budget Optimization: Allocating limited advertising budgets effectively to maximize reach and impact.
• Awareness Building: Establishing Koreez.am as a go-to platform for educational opportunities in Armenia.

SEO and PPC Strategy

1. Audience Research:
   • Identified core demographics: students (grades 9–12) and their parents.
   • Focused on localized keywords in Armenian and English to match user intent.
   • Examples: “դպրոցական կրթական ծրագրեր Երևանում” (educational programs in Yerevan) and “Koreez Educational Armenia.”
2. Google Ads Campaigns:
   • Campaign Structure:
     • Localized campaigns targeting Yerevan and nearby regions.
     • Focused ad groups on program types, scholarships, and success stories.
   • Ad Copy: Created engaging and relevant copy, emphasizing:
     • Opportunities for bright-minded students.
     • The benefits of joining Koreez programs.
   • Call-to-Action (CTA):
     • “Discover Your Potential Today!”
     • “Join Koreez and Unlock Opportunities!”
3. Landing Page Optimization:
   • Enhanced the website’s landing pages with concise, impactful messaging tailored to the ads.
   • Ensured mobile responsiveness, given the local audience’s preference for mobile browsing.
4. Data-Driven Adjustments:
   • Utilized Google Analytics and Google Ads reports to monitor traffic patterns and adjust campaigns.
   • A/B tested multiple ad copies and landing page designs to optimize conversions.

Results

• Traffic Increase: Achieved a 65% increase in website traffic within three months of launching the campaign.
• Engagement: The bounce rate decreased by 20%, indicating improved user interaction and content relevance.
• CTR Improvement: Google Ads campaigns delivered a click-through rate (CTR) of 5.7%, surpassing the industry average for educational campaigns in Armenia.
• Local Impact: Over 85% of the new visitors originated from Armenia, with a significant concentration in Yerevan.

Key Learnings

• Localized Targeting Works: By focusing on Armenian-specific keywords and culturally relevant messaging, we reached the right audience effectively.
• Continuous Optimization: Regular campaign performance reviews ensured resources were allocated to high-performing ads and keywords.
• Strategic Content Design: Simplifying the user journey from ad click to inquiry maximized conversions.

Future Recommendations

• Content Expansion: Develop a blog section on Koreez.am to educate students and parents about learning strategies, scholarships, and career opportunities.
• Social Media Integration: Extend the campaign reach by leveraging platforms like Facebook and Instagram to engage with students directly.
• Remarketing: Use Google Ads remarketing features to re-engage visitors who did not convert initially.

Conclusion

The partnership with Koreez Educational Movement demonstrates how a well-crafted Google Ads strategy, coupled with localized targeting, can significantly enhance website traffic and engagement. By focusing on local audiences, Koreez.am is now better positioned to achieve its mission of empowering Armenia’s brightest young minds.

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