Case Study: Armbionics.am
21, 1 Bagrevand St, Yerevan
Case Study: Armbionics.am
Client Overview: Armbionics.am is a pioneering organization located at 21, 1 Bagrevand St, Yerevan, Armenia. They specialize in developing innovative prosthetics and assistive devices, aiming to improve the quality of life for individuals with physical disabilities. The company’s mission is to provide advanced and affordable solutions to a global audience.
Project Scope: Our goal was to increase website traffic for Armbionics.am, using Google Ads as the primary channel. The campaign targeted both local Armenian visitors and a worldwide audience interested in advanced prosthetic technologies.
Challenges:
- Limited brand awareness in international markets.
- A niche target audience that required highly specific keyword targeting.
- Balancing ad spend efficiency with the need to generate high-quality leads.
Strategy: To address these challenges, we implemented a multi-faceted Google Ads strategy:
- Keyword Research and Optimization:
- Conducted in-depth keyword research to identify terms related to prosthetics, assistive devices, and Armbionics’ unique offerings.
- Segmented keywords into local (Armenian language and region-specific searches) and global (English-language, high-intent terms).
- Localized and Global Campaigns:
- Developed separate campaigns for local and international audiences.
- Local campaigns were crafted to boost awareness within Armenia, using Armenian language ads and geotargeting.
- Global campaigns utilized English ads and targeted key markets such as the USA, UK, Canada, and Europe.
- Ad Creatives and Messaging:
- Created compelling ad copy highlighting Armbionics’ innovative prosthetics and their impact on users’ lives.
- Used testimonials and case studies to establish trust and credibility.
- Landing Page Optimization:
- Enhanced landing pages with clear call-to-actions (CTAs), detailed product information, and quick inquiry forms to improve user engagement and lead generation.
- Continuous Monitoring and Refinement:
- Monitored campaign performance daily and optimized bids, keywords, and ad placements to maximize ROI.
- A/B tested different ad variations to identify the most effective messaging.
Results:
- Traffic Increase:
- Achieved a 250% increase in overall website traffic within six months.
- Local traffic grew by 180%, driven by the localized campaigns.
- Global traffic saw a remarkable 300% increase, with the majority of visitors coming from the USA, UK, and Europe.
- Improved Engagement:
- Bounce rates decreased by 35%, indicating higher engagement.
- Average session duration increased by 45%, reflecting improved user interest in the content.
- Lead Generation:
- Generated 200+ high-quality leads from international markets.
- Local inquiries tripled, leading to more direct consultations and sales.
- Cost Efficiency:
- Reduced cost-per-click (CPC) by 20% through continuous optimization.
- Achieved a 3:1 return on ad spend (ROAS), demonstrating the campaign’s effectiveness.
Conclusion: Through a carefully crafted Google Ads strategy targeting both local and global audiences, we significantly increased traffic to Armbionics.am. The campaign successfully raised brand awareness, attracted high-quality leads, and positioned Armbionics as a leader in innovative prosthetics on a global scale.
