Case Study: 4u.am Flower/ Cake/ Gift
11/6 Davtashen 3rd Block , Yerevan, RA
Case Study: 4u.am Flower/ Cake/ Gift
4u.am is a prominent online platform offering unique and high-quality gifts, flower arrangements, and personalized items. With a mission to provide memorable gifting experiences, the platform caters to both local and international customers, ensuring convenience, reliability, and customer satisfaction.
Project Goals
The primary objective was to increase website traffic through a strategic Google Ads campaign, targeting both worldwide and local audiences. Specific goals included:
- Enhancing visibility among relevant audiences.
- Driving more potential buyers to the website.
- Achieving a sustainable increase in traffic while maintaining a cost-effective ad spend.
Challenges Identified
- High Competition: The gifting industry is competitive, especially for worldwide targeting.
- Local Awareness: Despite its quality offerings, 4u.am needed better brand awareness in the local Armenian market.
- Cost Efficiency: Balancing the budget for worldwide and local campaigns to achieve optimal ROI.
Our Approach
To overcome the challenges and meet the client’s goals, we implemented a well-researched and structured Google Ads campaign strategy:
1. Market Research & Keyword Analysis
- Conducted an in-depth analysis of gifting trends and keyword performance for both local and global audiences.
- Identified high-intent keywords such as “customized gifts,” “flower delivery Yerevan,” and “international gift delivery.”
- Segmented keywords by audience type (local vs. worldwide) for tailored targeting.
2. Campaign Segmentation
- Local Campaigns: Focused on promoting flower delivery, personalized gifts, and event-specific offerings (e.g., birthdays, weddings) to Armenian users.
- Worldwide Campaigns: Highlighted unique products and international delivery services, targeting expatriates and overseas buyers.
3. Ad Copy Optimization
- Created compelling, action-oriented ad copies tailored to audience needs.
- Included features like “Fast Delivery,” “Customized Options,” and “Hassle-Free Ordering” to resonate with customer preferences.
4. Geo-Targeting and Audience Segmentation
- For local visitors, we used geo-targeting to ensure ads appeared prominently to users in Yerevan and other key Armenian cities.
- For worldwide visitors, we targeted countries with significant Armenian diaspora and high gifting culture (e.g., USA, Canada, Russia).
5. Landing Page Optimization
- Ensured the website landing pages were optimized for faster loading speeds and mobile responsiveness.
- Implemented clear CTAs like “Order Now” and “View Our Bestsellers” to enhance conversions.
Results Achieved
The campaign delivered remarkable results in terms of both traffic and engagement:
| Metric | Before Campaign | After Campaign | % Improvement |
|---|---|---|---|
| Monthly Website Visitors | 15,000 | 50,000 | +233% |
| Local Visitors | 5,000 | 15,000 | +200% |
| Worldwide Visitors | 10,000 | 35,000 | +250% |
| Conversion Rate | 3% | 8% | +166% |
| Cost per Conversion (CPC) | $7.00 | $3.50 | -50% |
Key Takeaways
- Data-Driven Strategies Work: By combining thorough research with audience-specific strategies, we ensured that the ads reached the right users at the right time.
- Localization Matters: Customizing campaigns for local users yielded significant growth in brand awareness and engagement in Armenia.
- Continuous Optimization is Key: Regular performance analysis and tweaking of ad copies and bids were instrumental in maintaining cost-efficiency and ROI.
Conclusion
The Google Ads campaign for 4u.am successfully achieved the goal of driving significant traffic to the website while maintaining cost-effectiveness. By targeting both local and global audiences with tailored strategies, we positioned 4u.am as a leading platform for personalized gifting solutions.
Future Recommendations
- Expand Remarketing Campaigns: Leverage retargeting strategies to re-engage users who visited the site but didn’t convert.
- Explore Organic SEO: Complement Google Ads with an organic SEO strategy to build long-term traffic growth.
- Seasonal Promotions: Capitalize on festive seasons with specific campaigns for high-conversion periods like Christmas and Valentine’s Day.
This project demonstrates the power of a well-executed Google Ads campaign in transforming website traffic and brand visibility for businesses like 4u.am.
