Case Study: Talaris Avocats France

63 Avenue des Vosges
67000 STRASBOURG

VISIT WEBSITE

Case Study: Talaris Avocats France

Client Overview Talaris Avocats is a premier law firm located at 63 Avenue des Vosges, 67000 Strasbourg, France. The firm specializes in providing expert legal services in various domains, including corporate law, real estate, family law, and dispute resolution. Their website, https://talaris-avocats.fr, serves as the primary touchpoint for potential clients seeking legal advice and services in the region.

Project Objective The primary goal of this project was to increase website traffic through organic search optimization and targeted Google Ads campaigns. The client wanted to enhance their online presence, attract high-intent users, and generate leads for their legal services.

Challenges

1. Highly Competitive Niche: The legal sector in France, particularly in Strasbourg, is highly competitive, with many established firms vying for online visibility.
2. Localized Audience: The target audience was predominantly local, requiring precise geographical targeting.
3. Complex Services: Legal services are intricate, necessitating content that balances accessibility for laypersons and depth for informed decision-making.

Strategies Implemented

1. Organic SEO

a. Website Audit

A comprehensive website audit identified the following issues:

• Lack of optimized meta tags and headers.
• Limited use of localized keywords.
• Slow page load times impacting user experience and SEO rankings.

b. On-Page Optimization

• Keyword Research: Identified high-value keywords such as “avocat Strasbourg,” “cabinet d’avocat Strasbourg,” and “conseil juridique Strasbourg.”
• Content Optimization: Updated service pages with detailed, keyword-rich content tailored to user intent.
• Meta Tags: Crafted compelling meta titles and descriptions incorporating primary and secondary keywords.
• Internal Linking: Improved internal linking to enhance site navigation and distribute link equity.

c. Technical SEO

• Implemented schema markup for legal services to improve search engine understanding and SERP visibility.
• Optimized website speed by compressing images and leveraging browser caching.
• Ensured mobile responsiveness to cater to the growing mobile audience.

d. Content Marketing

• Published blog articles addressing common legal questions such as “How to Choose the Right Lawyer in Strasbourg” and “Understanding French Corporate Law.”
• Created an FAQ section to address client queries and rank for long-tail keywords.

2. Google Ads Campaigns

a. Campaign Setup

• Keyword Targeting: Focused on transactional keywords like “best avocat Strasbourg” and “legal consultation Strasbourg.”
• Ad Copywriting: Designed compelling ad copy emphasizing expertise, client-centric services, and local presence.
• Geo-Targeting: Restricted campaigns to Strasbourg and surrounding areas for maximum relevance.

b. Bid Strategy

• Used a combination of manual CPC and automated bidding strategies to maximize ROI.
• Allocated higher budgets for high-conversion keywords.

c. Landing Pages

• Developed dedicated landing pages optimized for specific services (e.g., family law, corporate law) with clear CTAs.

d. Performance Tracking

• Set up Google Analytics and conversion tracking to monitor performance.
• Analyzed metrics like CTR, CPC, and conversion rates to refine campaigns continuously.

Results Achieved

Organic SEO Results

• Increase in Organic Traffic: Achieved a 75% increase in organic traffic within six months.
• Improved Keyword Rankings: Ranked in the top 3 positions for high-priority keywords such as “avocat Strasbourg” and “cabinet d’avocat Strasbourg.”
• Bounce Rate Reduction: Bounce rate improved from 60% to 42%, indicating better user engagement.

Google Ads Results

• CTR Improvement: Achieved a 6.5% average CTR, exceeding the industry benchmark of 3-4%.
• Cost-Per-Click (CPC): Maintained an average CPC of €2.50, ensuring cost-efficiency.
• Lead Generation: Generated over 120 qualified leads within three months, with a conversion rate of 12%.

Conclusion Through strategic SEO and Google Ads implementation, Talaris Avocats significantly enhanced their online presence, attracting a steady stream of qualified traffic and leads. This case study highlights the effectiveness of a dual approach combining organic search optimization with paid advertising to achieve measurable results in a competitive market.

Future Recommendations

1. Expand content marketing efforts with video testimonials and case studies.
2. Leverage social media platforms like LinkedIn to reach corporate clients.
3. Explore local partnerships and directories to strengthen online authority.

Client Testimonial “The results have been outstanding! We’ve seen a dramatic increase in inquiries and new clients. The SEO and Google Ads campaigns exceeded our expectations. Thank you for your exceptional work!” – Talaris Avocats