Seo Case Study: Boost Yourself

Treiali tee 2, Peetri 75312

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Seo Case Study: Boost Yourself

Client Overview

Boost Yourself is a leading health department store based in Estonia, offering a wide range of products, including healthy food, vitamins, minerals, hygiene essentials, products for children, and even healthy sweets. Located at Treiali tee 2, Peetri 75312, the company caters to individuals who prioritize health and wellness. Their online platform, BoostYourself.ee, serves as a hub for customers seeking top-quality products for personal and household well-being.

Project Goals

The primary objectives of the SEO campaign were:

1. Increase Website Traffic: Drive more organic visitors to the website through Google search.
2. Enhance Online Visibility: Improve rankings for targeted keywords to establish Boost Yourself as a trusted health product retailer in Estonia and beyond.
3. Boost Sales: Encourage online purchases by optimizing content, user experience, and product visibility.

Challenges Identified

1. Low Keyword Rankings: Many product-related keywords were not ranking on the first page of Google, leading to limited organic visibility.
2. Competition: The health and wellness niche is highly competitive, with local and international competitors targeting the same audience.
3. On-Page SEO Issues: The website had suboptimal meta tags, lack of structured data, and insufficient internal linking.
4. Content Gaps: Limited blog and informational content addressing customer queries and showcasing the benefits of products.
5. Technical SEO: The site needed optimization for speed, mobile-friendliness, and crawlability.

SEO Strategy and Implementation

1. Keyword Research and Targeting

We conducted in-depth keyword research to identify:

• High-volume transactional keywords like “healthy food in Estonia” and “buy vitamins online Estonia.”
• Informational keywords for blog content, such as “benefits of healthy sweets” and “how to choose vitamins for children.”
• Local keywords to target Estonian customers effectively.

2. On-Page Optimization

• Title Tags and Meta Descriptions: Optimized all pages with unique, keyword-rich, and engaging meta tags.
• Content Updates: Enhanced product descriptions with keywords and customer-centric language to improve relevance and conversion potential.
• Structured Data Markup: Implemented schema for products to enhance visibility in search results with rich snippets.
• Internal Linking: Improved internal linking to guide users through the site and strengthen topical relevance.

3. Technical SEO Enhancements

• Site Speed Optimization: Reduced page load times by compressing images, implementing caching, and minimizing CSS/JS.
• Mobile-Friendliness: Ensured a responsive design and improved the mobile user experience.
• Crawlability: Resolved broken links, optimized the XML sitemap, and ensured proper robots.txt configuration.

4. Content Marketing

• Created a blog section featuring articles like “Top Healthy Food Trends of 2025” and “How to Choose the Best Vitamins for Your Family.”
• Developed seasonal campaigns for health-focused events, such as “Boost Your Immunity This Winter.”

5. Local SEO

• Optimized the Google Business Profile (GBP) for Boost Yourself to improve local visibility.
• Acquired local backlinks and encouraged customer reviews to strengthen trust signals.

6. Off-Page SEO

• Built high-quality backlinks from health-related websites, blogs, and directories to improve domain authority.
• Partnered with influencers and bloggers in the health niche to promote Boost Yourself products and generate natural backlinks.

Results Achieved

1. Organic Traffic Growth

• A 120% increase in organic traffic within six months.
• Improved rankings for over 50 targeted keywords, with 35 appearing on Google’s first page.

2. Improved Online Visibility

• Boost Yourself ranked #1 for high-intent keywords such as “buy vitamins Estonia” and “healthy food products Estonia.”
• Rich snippets for products, thanks to schema markup, increased click-through rates by 30%.

3. Enhanced User Engagement

• Bounce rate reduced by 18% due to faster loading speeds and optimized navigation.
• Average session duration increased by 22%.

4. Revenue Growth

• Online sales grew by 40%, directly attributed to the SEO efforts.
• Seasonal campaigns (e.g., “Healthy New Year Essentials”) generated significant revenue spikes.

Conclusion

By implementing a comprehensive organic SEO strategy, Boost Yourself transformed its online presence, driving significant growth in traffic, visibility, and sales. This project showcases the power of targeted SEO in competitive niches like health and wellness.

If you’re looking to achieve similar results for your business, contact us today to discuss your SEO goals.