Case Study: Magglis

30 Kotza Tepe, 6025
Larnaca, Cyprus

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Case Study: Magglis

Client Overview

Company Name: Magglis
Industry: Bespoke Kitchens and Furniture Manufacturing

Magglis boasts over 30 years of expertise in creating bespoke kitchens and furniture. The company provides a tailored service encompassing concept design, manufacturing, and installation. Despite its rich legacy, the business sought to enhance its online presence, attract new customers, and convert traffic into leads.

Project Goals

1. Increase Organic Traffic: Enhance website visibility on search engines for target keywords related to bespoke kitchens and furniture.
2. Boost Paid Campaign ROI: Drive qualified leads through targeted Google Ads campaigns.
3. Expand Reach: Attract local and international audiences to grow brand awareness.
4. Optimize Conversion Rates: Turn website visitors into potential customers by improving the user experience.

Challenges

• Limited online visibility due to intense competition from established global and local players.
• A niche audience requiring premium, high-quality services.
• Need for a cohesive strategy to integrate organic SEO and paid campaigns effectively.

Strategy and Execution

1. Organic SEO Strategy

1. Keyword Research:
   • Identified high-intent keywords like “bespoke kitchens Cyprus,” “custom furniture Larnaca,” and “luxury kitchen design Europe.”
   • Targeted long-tail keywords to capture niche audiences.
2. On-Page Optimization:
   • Optimized metadata, titles, headers, and content for target keywords.
   • Enhanced service pages to showcase Magglis’s expertise with detailed descriptions and imagery.
   • Improved internal linking to enhance crawlability and distribute link equity.
3. Content Marketing:
   • Developed blog posts around trending topics, such as “5 Benefits of Bespoke Kitchen Designs” and “How to Choose the Perfect Custom Furniture for Your Home.”
   • Published customer success stories to build credibility.
4. Technical SEO Improvements:
   • Conducted a website audit to resolve broken links, optimize page speed, and ensure mobile responsiveness.
   • Implemented structured data for enhanced search visibility.
5. Local SEO Focus:
   • Created and optimized a Google My Business profile to enhance local search visibility.
   • Built local citations across relevant directories.

2. Paid Campaign Strategy

1. Google Ads Campaigns:
   • Launched search campaigns targeting high-conversion keywords, such as “bespoke kitchens Larnaca” and “custom furniture Cyprus.”
   • Developed display ads with eye-catching visuals to showcase premium designs.
   • Used retargeting ads to re-engage past website visitors.
2. Geo-Targeting:
   • Focused on Cyprus for local traffic while expanding campaigns to attract international clients in Europe.
3. Performance Monitoring:
   • Continuously optimized ad copy, landing pages, and bidding strategies to improve ROI.
   • A/B tested creative elements and CTAs for better engagement.

Results

Over six months, the integrated SEO and paid campaign strategy achieved remarkable outcomes:

1. Organic Traffic Growth:
   • Website traffic increased by 65%, with over 40% attributed to organic search.
   • Ranked on the first page of Google for keywords like “bespoke kitchens Cyprus” and “custom furniture Larnaca.”
2. Paid Campaign ROI:
   • Achieved a 4.2x ROI from Google Ads campaigns.
   • CTR improved by 30%, with a significant increase in qualified leads.
3. Enhanced User Engagement:
   • Bounce rate reduced by 25% due to improved website experience.
   • Average session duration increased by 40%, reflecting better content engagement.
4. Local and International Reach:
   • Google My Business visibility led to a 55% increase in local inquiries.
   • The paid campaigns successfully attracted international clients, contributing to 15% of total traffic.

Key Takeaways

• Content and Technical Optimization: A well-optimized website with high-quality content significantly improves organic rankings.
• Integrated Approach: Combining organic SEO with paid campaigns yields measurable results in traffic and conversions.
• Localized Strategies: Leveraging local SEO and geo-targeted paid ads is crucial for businesses with physical locations.

Conclusion

The collaboration with Magglis demonstrates the power of a holistic digital marketing strategy. By focusing on both organic and paid channels, the project successfully elevated the brand’s visibility, engaged a wider audience, and achieved tangible growth in leads and revenue.

Magglis is now well-positioned to continue its growth trajectory in the highly competitive bespoke furniture industry.

If you’re looking to boost your business’s online presence, contact us to see how we can deliver results tailored to your goals.