Case Study: Oikosyntheseis Company
Lefkonikou 1. Industrial area Tseri,
Nicosia, Cyprus
Case Study: Oikosyntheseis Company
Client Overview Oikosyntheseis Company, located at Lefkonikou 1, Industrial Area Tseri, Nicosia, Cyprus, is a leading provider of environmentally sustainable building materials. Their website, https://ekosynthesis.com, serves as a primary channel for showcasing their product portfolio and connecting with potential customers. The company approached us to improve its online visibility, drive quality traffic, and increase sales through a strategic SEO campaign.
Objectives
- Increase organic traffic to the website.
- Improve the site’s online visibility for targeted keywords related to sustainable building materials.
- Enhance lead generation and sales through the website.
- Strengthen the company’s brand presence in the Cyprus market and neighboring regions.
Challenges
- Low visibility on search engine results pages (SERPs) for relevant keywords.
- Limited online content optimized for SEO.
- High competition from other local and regional businesses.
- Suboptimal technical SEO elements affecting the website’s performance.
SEO Strategy We implemented a comprehensive SEO strategy focused on the following key areas:
1. Keyword Research and Analysis
We conducted thorough keyword research to identify high-potential, low-competition keywords aligned with Oikosyntheseis’ products and services. Our focus was on terms like “sustainable building materials Cyprus,” “eco-friendly construction supplies,” and other niche-specific keywords.
2. Technical SEO Optimization
- Website Speed Improvement: Optimized site performance by reducing image sizes, enabling browser caching, and minifying CSS and JavaScript files.
- Mobile Optimization: Ensured the website was fully responsive and provided an excellent user experience across devices.
- URL Structure: Improved URL structure to make it more SEO-friendly.
- XML Sitemap and Robots.txt: Submitted an updated XML sitemap and ensured proper configuration of the robots.txt file.
3. On-Page SEO
- Content Optimization: Updated meta titles, descriptions, and header tags for all key pages.
- Content Creation: Added detailed product descriptions and blog posts about sustainable building practices.
- Internal Linking: Enhanced internal linking to improve site navigation and distribute link equity effectively.
4. Off-Page SEO
- Backlink Building: Developed high-quality backlinks from reputable industry websites, blogs, and directories.
- Local SEO: Created and optimized a Google Business Profile and ensured consistent NAP (Name, Address, Phone number) details across local directories.
- Social Media Integration: Leveraged social media platforms to share blog posts, product launches, and industry insights, driving traffic to the website.
5. Analytics and Reporting
Set up Google Analytics and Google Search Console to monitor traffic, keyword rankings, and user behavior. Monthly reports were provided to track progress and adapt strategies as needed.
Results Within six months of implementing the SEO strategy, Oikosyntheseis Company achieved significant improvements:
- Increase in Organic Traffic:
- Organic traffic grew by 85%, with a notable rise in visits from Cyprus and neighboring regions.
- Improved Keyword Rankings:
- The website ranked on the first page of Google for over 20 targeted keywords, including “sustainable building materials Cyprus” and “eco-friendly construction supplies.”
- Enhanced User Engagement:
- The bounce rate decreased by 25% due to improved site performance and content relevance.
- The average session duration increased by 40%, indicating higher user engagement.
- Lead Generation and Sales:
- Online inquiries and sales through the website grew by 70%, directly contributing to the company’s revenue.
- Local Visibility:
- The company’s Google Business Profile saw a 60% increase in views, leading to more in-store visits and calls.
Conclusion Through a tailored SEO approach, we successfully enhanced Oikosyntheseis Company’s online presence and drove meaningful business outcomes. The combination of technical SEO improvements, content optimization, and strategic link-building positioned the company as a leader in sustainable building materials in Cyprus and beyond. Our ongoing efforts continue to support their growth and adapt to evolving market dynamics.