Case Study: Liquidhall Premium Flavors

Kralja Petra Svačića 130 31300 Beli Manastir Croatia, EU

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Case Study: Liquidhall Premium Flavors

Client Overview: Studenac Market, located in Ribnjak District 17, 21310 Omiš, Croatia, is a well-established retail chain offering a wide range of products to local and tourist audiences. With its prominent website, www.studenac.hr, the company sought to leverage digital marketing strategies to promote its live event and wedding-related offerings, aiming to attract more customers through organic and paid campaigns.

Objectives:

1. Increase website traffic and engagement for event-related pages.
2. Boost inquiries and bookings for live events and weddings.
3. Target domestic and international audiences, particularly tourists planning events in Croatia.
4. Establish Studenac Market as a reliable and convenient partner for event and wedding supplies.

Challenges:

1. Niche Audience: Reaching a specific audience interested in live events and weddings required precise targeting.
2. Competitive Market: Competing with local and international event service providers in a competitive market.
3. Seasonal Demand: High demand during wedding seasons, requiring strategic timing for campaigns.

Strategy:

To achieve the objectives, we implemented a holistic SEO and paid campaign strategy, focusing on the following areas:

1. Organic SEO Campaign:

• Keyword Research: Identified high-value keywords related to weddings, live events, and Croatia as a destination for celebrations. Examples included:
  • “Wedding supplies Croatia”
  • “Event planning in Omiš”
  • “Destination wedding Croatia”
• On-Page Optimization:
  • Optimized meta titles, descriptions, and headers for event-related landing pages.
  • Improved content with long-tail keywords and structured FAQs addressing common client queries.
  • Added internal links to related products and services to increase page authority.
• Local SEO:
  • Created and optimized a Google Business Profile for the Ribnjak District location.
  • Listed Studenac Market in local wedding and event directories.
• Content Marketing:
  • Published blogs targeting keywords like “Top Wedding Trends in Croatia” and “How to Plan a Live Event in Omiš.”
  • Promoted content on social media to drive organic shares and backlinks.

2. Paid Campaigns:

• Google Ads:
  • Ran search and display ads targeting keywords like “Croatia wedding suppliers” and “live event organizers Croatia.”
  • Created geo-targeted campaigns for audiences in Europe, the UK, and the USA.
• Social Media Advertising:
  • Launched campaigns on Facebook and Instagram, showcasing inspirational wedding setups and event themes.
  • Utilized carousel ads to highlight Studenac Market’s products for event planning, such as catering supplies, decorations, and drinks.
• Retargeting Ads:
  • Used cookies to retarget users who visited the website but did not convert, encouraging them to return and inquire about services.

Implementation Timeline:

1. Month 1: Conducted research, developed a strategy, and optimized the website.
2. Months 2-3: Launched paid campaigns and started organic content publishing.
3. Month 4 onwards: Monitored performance, refined campaigns, and scaled successful strategies.

Results:

1. Traffic Growth:
   • Organic traffic to the event-related pages increased by 150% within three months.
   • Paid campaigns generated 30,000+ targeted visitors during the campaign period.
2. Improved Engagement:
   • Average time on page increased by 40%, indicating better engagement with optimized content.
   • Bounce rates on wedding-related pages decreased by 25%.
3. Higher Conversions:
   • Inquiries for event and wedding services grew by 80%.
   • Paid campaigns achieved a 4.5% conversion rate, surpassing the industry average.
4. Enhanced Visibility:
   • Event-related keywords ranked on the first page of Google for both local and international searches.
   • Studenac Market became a go-to resource for wedding and event planning in Omiš.

Key Takeaways:

1. Integrated Approach Works: Combining organic SEO and paid campaigns ensured maximum reach and engagement.
2. Content Drives Engagement: Providing valuable content helped build trust and establish authority in the niche.
3. Localization Matters: Geo-targeted strategies were essential in capturing the attention of international audiences.

Conclusion:

The success of this project highlights the importance of a well-rounded digital marketing strategy tailored to niche audiences. By leveraging SEO and paid campaigns, Studenac Market not only achieved traffic growth but also solidified its reputation as a trusted partner for weddings and live events in Croatia.