Case Study: Garica CBD Shop

Croatia

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Case Study: Garica CBD Shop

Project Overview

Client: Garica CBD Shop
Industry: CBD Products, Apparel, Smoking Accessories, and Miscellaneous Lifestyle Products

Garica CBD Shop, a pioneer in the industrial hemp space in Croatia, specializes in providing a wide range of CBD products and accessories, including apparel, bongs, pipes, crumbs, ashtrays, substrates, storage, winding accessories, lighters, and other miscellaneous items. The primary goal was to drive sustainable growth in website traffic and sales using a combination of organic SEO and paid campaigns.

Challenges

1. Competitive Market: The CBD industry is highly competitive, with many established brands dominating search results.
2. Regulatory Restrictions: The marketing of CBD products is often constrained by advertising and compliance policies.
3. Localized Visibility: Limited online visibility within Croatia and the broader European market.
4. Broad Product Range: Diverse categories required targeted SEO strategies to attract niche audiences.

Objectives

1. Increase organic traffic by improving search engine rankings for primary and secondary keywords.
2. Leverage paid campaigns to drive immediate traffic and conversions.
3. Optimize on-site content for better user engagement and conversion rates.
4. Build authority and trust in the CBD industry while adhering to compliance regulations.

Strategy

1. Website Audit & Technical Optimization

• Audit: Conducted a comprehensive audit to identify and address technical SEO issues, including site speed, mobile responsiveness, and crawlability.
• Fixes: Improved Core Web Vitals, fixed broken links, and implemented schema markup for product pages.

2. Keyword Research & Content Optimization

• Identified high-intent and long-tail keywords specific to the CBD industry (e.g., “CBD apparel Croatia,” “buy bongs online Croatia”).
• Optimized category and product pages with relevant keywords and meta descriptions.
• Created blog content around topics like “The Benefits of CBD,” “How to Use CBD Crumbs Effectively,” and “Top 5 Accessories for Smoking Enthusiasts.”

3. Paid Campaigns

• Google Ads: Set up search, shopping, and display campaigns targeting Croatia and neighboring European countries.
• Social Media Ads: Ran compliant campaigns on Facebook and Instagram, focusing on apparel and accessories to bypass CBD-specific ad restrictions.
• Retargeting: Implemented retargeting campaigns to re-engage users who visited the site but didn’t convert.

4. Link Building & PR

• Secured high-authority backlinks through collaborations with CBD blogs, lifestyle websites, and Croatian business directories.
• Issued press releases to announce new product launches and initiatives.

5. Local SEO

• Optimized Google Business Profile with accurate NAP (Name, Address, Phone) details, updated business hours, and images.
• Encouraged satisfied customers to leave reviews, boosting local search rankings.
• Focused on localized content targeting keywords like “CBD products near me” and “smoking accessories Vis Croatia.”

6. Analytics & Continuous Improvement

• Monitored traffic, bounce rates, and conversion rates using Google Analytics and Search Console.
• Adjusted strategies monthly based on campaign performance and industry trends.

Results

Organic Growth

• Organic Traffic Increase: Achieved a 70% increase in organic traffic within 6 months.
• Keyword Rankings: Ranked on the first page for high-intent keywords like “CBD apparel Croatia” and “buy bongs online.”

Paid Campaign Success

• Google Ads ROAS: Generated a 4x return on ad spend through search and shopping campaigns.
• Social Media Engagement: Facebook and Instagram campaigns achieved a 20% CTR, driving significant traffic to apparel and accessory pages.

Conversions & Sales

• Sales Growth: Recorded a 55% increase in sales compared to the previous quarter.
• Customer Retention: Retargeting campaigns resulted in a 25% boost in repeat purchases.

Key Takeaways

1. Holistic Approach: Combining organic SEO with paid campaigns delivered measurable growth in traffic and sales.
2. Localized SEO: Focusing on local keywords and optimizing the Google Business Profile helped dominate the Croatian market.
3. Content Is King: Informative blog posts and optimized product pages established authority and attracted targeted audiences.
4. Compliance Matters: Navigating advertising restrictions with creative campaigns ensured a broader reach without violating regulations.

Conclusion

The partnership with Garica CBD Shop demonstrates the power of a well-rounded digital marketing strategy. By leveraging SEO and paid campaigns, we successfully positioned Garica as a trusted name in the CBD and lifestyle accessories industry, driving traffic and boosting conversions sustainably.