Case Study: Autobum.ba

Lukavac, BIH

VISIT WEBSITE

Case Study: Autobum.ba

Client Overview: Autobum.ba is a premier online platform based in Lukavac, Bosnia and Herzegovina (BIH), designed to facilitate car shopping for both dealerships and private users. The platform allows users to register their dealership or sell and buy vehicles directly, offering customizable search options by make, model, price, and more. Autobum.ba aims to provide a personalized and user-friendly car shopping experience.

Project Objective: The primary goal of this project was to increase website traffic through a combination of organic Google SEO campaigns and strategic social media integration. This initiative focused on driving traffic from both private users and dealerships within Bosnia and Herzegovina while establishing Autobum.ba as a trusted name in the automotive market.

Challenges Identified:

1. Limited Online Visibility: Autobum.ba had minimal online presence in Google’s search engine results pages (SERPs), making it difficult for users to discover the platform.
2. High Competition: The automotive marketplace in BIH is highly competitive, with several established platforms dominating search engine rankings.
3. Low Engagement on Social Media: While Autobum.ba was present on social platforms, engagement rates were low, impacting overall traffic and conversions.
4. Technical SEO Issues: Site structure and on-page elements required optimization to align with Google’s best practices.
5. Keyword Gaps: The platform lacked a targeted keyword strategy to address user intent and search behaviors specific to the BIH automotive market.

SEO Strategy and Implementation:

1. Keyword Research and Content Strategy

• Conducted comprehensive keyword research to identify high-traffic, low-competition keywords relevant to car shopping, selling, and dealership registration in BIH.
• Focused on long-tail keywords like “buy used cars Lukavac,” “register your dealership BIH,” and “sell cars online Bosnia.”
• Created a content calendar to regularly publish blog posts, such as:
  • “Top 10 Tips for Selling Your Car Online in BIH”
  • “How to Register as a Dealership on Autobum.ba”
  • “The Best Used Cars for Families in Bosnia”

2. On-Page SEO Optimization

• Optimized meta titles, descriptions, and headers to include target keywords.
• Improved internal linking to enhance site navigation and user experience.
• Added alt text to all images to improve accessibility and boost image SEO.

3. Technical SEO Enhancements

• Conducted a technical audit to identify and fix site issues such as slow page load times and broken links.
• Implemented structured data (schema markup) to improve SERP appearance, highlighting vehicle listings, dealership profiles, and customer reviews.
• Ensured the website was fully mobile-responsive, considering the increasing use of smartphones for online car searches.

4. Backlink Building

• Secured high-quality backlinks from reputable automotive blogs, forums, and local BIH directories.
• Collaborated with local automotive influencers and industry experts for guest blogging opportunities.

5. Social Media Integration

• Developed engaging social media campaigns showcasing featured vehicles, dealership benefits, and success stories from users.
• Ran targeted Facebook and Instagram ads to reach potential car buyers and sellers in BIH.
• Launched contests and giveaways to boost follower engagement and traffic.

Results Achieved:

Organic Traffic Growth

• Traffic Increase: Autobum.ba experienced a 150% increase in organic traffic within six months of campaign implementation.
• Keyword Rankings: Achieved first-page rankings for key terms such as “buy used cars in BIH” and “car dealerships Bosnia.”

Improved User Engagement

• Bounce Rate Reduction: The site’s bounce rate decreased by 25% due to improved content relevancy and site navigation.
• Average Session Duration: The average session duration increased by 40%, indicating higher user engagement.

Social Media Impact

• Follower Growth: Social media followers grew by 300%, with a significant increase in post engagement.
• Referral Traffic: Social media campaigns contributed to 30% of the total website traffic during the campaign period.

Lead Generation

• Dealership Registrations: The number of dealership registrations on Autobum.ba doubled within the first three months.
• Private User Sign-Ups: There was a 70% increase in private user sign-ups for selling vehicles.

Conclusion and Future Plans:

The strategic combination of organic SEO campaigns and targeted social media efforts significantly enhanced Autobum.ba’s online visibility, user engagement, and traffic. Moving forward, the focus will be on:

• Expanding content to include video tutorials and user testimonials.
• Further optimizing local SEO to capture underserved regions in BIH.
• Leveraging advanced analytics to refine user targeting and improve conversion rates.

With sustained efforts, Autobum.ba is well-positioned to become the go-to platform for car shopping and dealership services in Bosnia and Herzegovina.