Case Study: Ekupi.ba

EKUPI d.o.o., za trgovinu, usluge
Poslovni centar 96-2
72250 Vitez

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Case Study: Ekupi.ba

Client Overview: EKUPI d.o.o., a prominent e-commerce retailer based in Vitez, Bosnia and Herzegovina, specializes in a diverse range of products, including household appliances, electronics, gaming equipment, tools, fitness gear, toys, car accessories, and cosmetics. Operating under the URL www.ekupi.ba, the company aims to provide a comprehensive shopping experience catering to a wide audience across the region.

Project Goals:

1. Increase Organic Traffic: Drive more visitors to the website through strategic search engine optimization (SEO).
2. Enhance Social Media Presence: Leverage social media platforms to complement organic traffic growth.
3. Boost Sales Across Categories: Target high-priority product categories such as household appliances, electronics, car parts, and winter assortments.
4. Improve Brand Visibility: Establish EKUPI as a trusted and leading online retailer in Bosnia and Herzegovina and neighboring markets.

SEO Challenges:

1. Competitive Market: E-commerce is highly competitive, particularly for broad product categories like electronics and home appliances.
2. Keyword Saturation: Many keywords relevant to the client’s offerings are highly competitive.
3. Seasonal Fluctuations: Categories such as winter assortments and car tires are subject to seasonal demand.
4. On-Page Optimization: The website had room for improvement in technical SEO, content optimization, and user experience.

SEO Strategy:

1. Keyword Research and Targeting:
   • Conducted an in-depth keyword analysis to identify long-tail keywords with moderate competition and high search intent.
   • Targeted product-specific queries such as “affordable car tires Bosnia” and “best gaming laptops in Vitez.”
   • Integrated regional keywords like “online shopping Bosnia” to capture local traffic.
2. On-Page Optimization:
   • Improved meta titles, descriptions, and headers for all high-priority product pages.
   • Enhanced content quality by adding detailed product descriptions, specifications, and FAQs.
   • Implemented internal linking to improve navigation and distribute link equity across the site.
3. Technical SEO:
   • Optimized site speed to ensure a seamless user experience, particularly on mobile devices.
   • Resolved indexing issues and ensured all pages were crawlable by search engines.
   • Structured data markup was added to enable rich snippets for product reviews, pricing, and availability.
4. Content Marketing:
   • Developed a blog section featuring articles on topics like “Top 5 Winter Car Maintenance Tips” and “How to Choose the Right Roof Rack for Your Car.”
   • Promoted seasonal campaigns, such as “Winter Tire Deals” and “Holiday Gift Ideas for Gamers.”
5. Backlink Strategy:
   • Acquired backlinks from local and regional directories, industry blogs, and media outlets.
   • Collaborated with influencers and bloggers to feature EKUPI’s top-selling products.
6. Social Media Integration:
   • Enhanced EKUPI’s social media presence on Facebook, Instagram, and LinkedIn.
   • Ran engaging campaigns, including “Product of the Week” highlights and seasonal discount promotions.
   • Integrated social sharing buttons on the website to encourage user interaction.

Results:

1. Organic Traffic Growth:
   • Achieved a 45% increase in organic traffic within the first six months.
   • Significant growth in high-intent traffic for categories such as electronics and car parts.
2. Improved Rankings:
   • Over 60% of targeted keywords ranked on the first page of Google.
   • Dominated local searches for terms like “buy electronics Bosnia” and “cheap car tires Vitez.”
3. Enhanced Social Media Engagement:
   • Achieved a 25% growth in social media followers.
   • Increased website traffic from social channels by 30% through targeted campaigns.
4. Revenue Growth:
   • Notable improvement in conversion rates, particularly for household appliances and winter assortments.
   • Seasonal campaigns boosted sales by 40% during peak periods.

Conclusion: Through a tailored SEO strategy and enhanced social media efforts, EKUPI successfully expanded its online presence and significantly increased website traffic. By addressing technical challenges, optimizing on-page content, and leveraging targeted campaigns, the company has positioned itself as a leading e-commerce platform in the region. The ongoing SEO efforts aim to sustain growth and drive further success across all product categories.