Case Study: Sredime.ba

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Case Study: Sredime.ba

Project Overview

Sredime.ba is a leading platform for booking salons and beauty services in Bosnia and Herzegovina. The website allows users to search for salons, save their favorite salons and pictures, access their booking history, rate services, and enjoy personalized offers. The platform is designed to simplify the booking process for consumers while enhancing the salon experience.

Project Objective

The primary goal of this SEO project was to increase website traffic and improve the online visibility of Sredime.ba in the highly competitive beauty services market of Bosnia and Herzegovina. The focus was on leveraging Organic SEO campaigns and Social Media marketing to boost both website rankings and user engagement.

Strategy and Approach

1. Website Audit and Optimization
The first step was a comprehensive audit of the Sredime.ba website. This audit identified critical areas that needed improvement for better search engine performance:

• Technical SEO Optimization: We analyzed the website’s structure, page speed, mobile responsiveness, and URL structure. Key adjustments included optimizing meta tags, ensuring clean URL structures, and improving page load speed.
• On-Page SEO: We optimized the website’s content by integrating targeted keywords related to beauty salons and services in Bosnia and Herzegovina. Content optimization included adding location-based terms such as “beauty salons in Sarajevo” and “salon booking Bosnia” to enhance relevance for local searches.
• User Experience (UX): Improving navigation and simplifying the booking process for users was essential. We restructured some sections of the website to make it easier for visitors to find salons, book appointments, and save their favorite services.

2. Keyword Research and Content Strategy
A thorough keyword research campaign was conducted to identify high-value keywords for the beauty services industry in Bosnia and Herzegovina. This involved:

• Identifying both short-tail and long-tail keywords related to beauty salons, services, and booking trends.
• Analyzing competitor websites to identify gaps and areas of opportunity.
• Developing content around the top-performing keywords, such as blog posts, service pages, and FAQs, to capture more organic search traffic.

3. Link Building and Local SEO
To improve the domain authority of Sredime.ba, a strategic link-building campaign was executed. This included:

• Partnering with local beauty influencers and websites for backlinks.
• Listing Sredime.ba on local business directories and review sites to increase domain credibility.
• Implementing a local SEO strategy to target users specifically in Bosnia and Herzegovina. This included creating Google My Business profiles for featured salons and optimizing local content.

4. Social Media Marketing
Social media channels were used to drive engagement and traffic to the website. The strategy included:

• Platform Selection: Facebook and Instagram were prioritized due to their widespread popularity among Sredime.ba’s target audience.
• Content Creation: Regular posts featuring new salons, customer reviews, beauty tips, and special offers were shared. Interactive content such as polls, contests, and salon booking reminders were also used to increase engagement.
• Paid Social Campaigns: Paid Facebook and Instagram ads were created to promote specific offers, new salons, and targeted content. These ads were geo-targeted to reach users in Bosnia and Herzegovina.
• User-Generated Content: Encouraging customers to share their experiences by posting salon photos and reviews on social media platforms. This helped build trust and fostered a sense of community around the Sredime.ba brand.

5. Performance Tracking and Reporting
Using Google Analytics and Google Search Console, the performance of the SEO campaign was closely monitored. Key metrics included:

• Organic search traffic
• Keyword rankings for target terms
• Bounce rates and average session duration
• Conversion rates from social media traffic

Results and Impact

1. Organic Search Traffic Growth
Within six months of implementing the SEO strategy, Sredime.ba experienced a significant increase in organic traffic. The website’s visibility in Google search results improved, with top-ranking positions for key phrases such as “beauty salons in Sarajevo” and “salon booking Bosnia.”

• Increase in Organic Traffic: There was a 40% increase in organic traffic within the first three months.
• Improved Keyword Rankings: The website moved to the first page of search results for highly competitive terms, improving click-through rates and traffic.

2. Social Media Engagement
Social media engagement saw a marked improvement, with followers on both Facebook and Instagram increasing by over 30%. The interactive posts and user-generated content drove more users to visit the website and book appointments directly.

• Social Media Growth: Instagram followers grew by 25%, and Facebook page likes increased by 20%.
• Higher Engagement Rates: Posts with user reviews and offers saw engagement rates double compared to regular posts.

3. Conversion Rate Improvement
The combination of improved website usability, optimized content, and targeted social media efforts resulted in a higher conversion rate. The number of users who booked appointments directly through the website increased by 15% over six months.

4. Enhanced Brand Authority
The strategic link-building efforts, coupled with the social proof from user-generated content and reviews, contributed to Sredime.ba’s growing reputation as the go-to platform for salon bookings in Bosnia and Herzegovina. The website’s domain authority rose significantly, contributing to long-term search visibility.

Conclusion

The SEO and social media campaign for Sredime.ba successfully boosted its online presence and visibility in the highly competitive beauty service industry in Bosnia and Herzegovina. By focusing on a comprehensive strategy of technical optimization, content marketing, local SEO, and social media engagement, the website experienced significant growth in organic traffic, social media engagement, and conversions.

This case study demonstrates the power of a tailored SEO strategy combined with effective social media marketing in driving measurable results for a local business in the service industry.