Case Study: Jobfier Job Portal

Baku, Azerbaijan

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Case Study: Jobfier Job Portal

Client Overview: Jobfier is a rapidly growing job portal in Azerbaijan, connecting employers with job seekers. Our goal was to increase the website’s organic traffic by targeting job seekers actively searching for employment opportunities in Baku and other regions of Azerbaijan.

Challenges

1. Competitive Industry: The job portal market in Azerbaijan is saturated, with several established players dominating search engine rankings.
2. Limited Initial Visibility: Jobfier had low visibility for critical keywords such as “job vacancies in Baku” and “jobs in Azerbaijan.”
3. Localized Audience: Targeting a niche audience required a tailored SEO strategy focusing on regional preferences and language.

Strategy and Execution

To address these challenges, we developed a comprehensive organic SEO strategy tailored to Jobfier’s goals and market.

1. Keyword Research and Targeting

We conducted in-depth keyword research to identify high-volume, low-competition keywords related to job searches in Azerbaijan.

• Primary Keywords: “jobs in Baku,” “job vacancies Azerbaijan,” “employment opportunities Azerbaijan.”
• Long-Tail Keywords: “IT jobs in Baku,” “part-time jobs Azerbaijan,” “teaching jobs Baku.”

2. On-Page SEO Optimization

We optimized the website’s technical and content elements for better search engine rankings:

• Meta Tags: Crafted keyword-rich meta titles and descriptions for each page.
• Content Optimization: Improved job listing descriptions and created region-specific landing pages (e.g., “Jobs in Ganja” and “Jobs in Sumqayit”).
• URL Structure: Ensured URLs were SEO-friendly (e.g., https://jobfier.com/jobs-in-baku).
• Mobile Optimization: Enhanced the mobile usability of the website, crucial for job seekers browsing on smartphones.

3. Content Marketing

We developed a content strategy to attract and engage job seekers:

• Blog Posts: Published articles like “How to Prepare for Job Interviews in Azerbaijan” and “Top 10 Industries Hiring in Baku.”
• Guides: Created downloadable guides for CV building and career planning.
• FAQs: Added frequently asked questions about applying for jobs in Azerbaijan.

4. Technical SEO Improvements

• Improved website loading speed using image compression and code minification.
• Fixed broken links and enhanced internal linking to boost page authority.
• Submitted XML sitemaps to Google and Bing for better indexing.

5. Local SEO

• Claimed and optimized the Google My Business listing for Jobfier to enhance visibility in local search results.
• Acquired local backlinks from Azerbaijani job forums and business directories.
• Integrated Azerbaijani language schema for localized search queries.

Results

Over six months of consistent SEO efforts, Jobfier achieved remarkable improvements in traffic and user engagement.

Key Metrics:

• Organic Traffic: Increased by 275%, from 3,000 to 11,250 monthly visitors.
• Keyword Rankings: Ranked on the first page of Google for 25+ job-related keywords, including “jobs in Baku” and “job vacancies Azerbaijan.”
• Bounce Rate: Reduced by 20%, indicating improved user experience.
• Conversion Rate: Achieved a 35% increase in job applications through the portal.

Key Takeaways

1. Localized SEO is Critical: By targeting region-specific keywords and optimizing for local search, Jobfier successfully reached job seekers in Azerbaijan.
2. Content Drives Engagement: Educational content and blog posts resonated well with the target audience, driving repeat visits.
3. Technical SEO Enhances Performance: Improved site speed and mobile usability significantly contributed to lower bounce rates and better rankings.

Conclusion

Jobfier has positioned itself as a leading job portal in Azerbaijan, with a steady stream of organic traffic and a growing user base. This project underscores the importance of a tailored, data-driven SEO strategy in achieving significant business growth.