Case Study: Meetqonline.com
Founded in 2021 by a team of young enthusiastic Armenians
Case Study: Meetqonline.com
Project Overview
MeetQOnline.com is a Yerevan-based platform offering online appointment scheduling solutions tailored for businesses and individuals. The client’s goal was to increase website traffic and user engagement, focusing on attracting local visitors in Armenia. Leveraging Google Ads as the primary digital marketing channel, we developed a strategic campaign to achieve measurable results.
Challenges
- Local Market Saturation: Competing against established platforms and local service providers for visibility in the Armenian market.
- Limited Online Awareness: Low initial brand recognition and awareness among local audiences.
- Budget Optimization: Balancing ad spend with the client’s desired ROI while maximizing reach and conversions.
Strategy and Implementation
To overcome these challenges, we implemented a comprehensive Google Ads strategy:
1. Keyword Research and Targeting
- Conducted in-depth keyword research to identify high-intent local search terms, such as:
- “appointment scheduling Yerevan”
- “online booking Armenia”
- “business scheduling tools”
- Focused on Armenian-language keywords and geo-targeted English terms to capture diverse audience segments.
2. Ad Campaign Structure
- Search Campaigns: Designed text ads optimized for local intent, ensuring relevance to potential customers searching for appointment scheduling services.
- Display Campaigns: Created visually engaging display ads targeted at local websites and mobile apps popular in Yerevan.
- Location Extensions: Highlighted the platform’s local relevance by incorporating location-specific details in ads.
3. Landing Page Optimization
- Aligned ad creatives with dedicated landing pages tailored to the user’s intent.
- Focused on clear calls-to-action (CTAs), such as “Start Scheduling Today” and “Try for Free.”
- Ensured fast load times and mobile responsiveness to enhance user experience.
4. Performance Monitoring and Optimization
- Utilized Google Ads tools to track key metrics, including impressions, clicks, and conversions.
- Regularly adjusted bids for high-performing keywords and paused underperforming ones.
- Conducted A/B testing of ad copy, visuals, and CTAs for continuous improvement.
Results
Within three months of launching the Google Ads campaign, MeetQOnline.com experienced significant growth:
Key Metrics
| Metric | Before Campaign | After Campaign | Growth (%) |
|---|---|---|---|
| Website Traffic | 2,500/month | 7,800/month | +212% |
| Click-Through Rate (CTR) | 1.8% | 3.5% | +94% |
| Conversion Rate | 2.4% | 5.1% | +113% |
| Cost Per Click (CPC) | $0.35 | $0.28 | -20% |
Additional Achievements
- Improved local brand recognition and visibility.
- Increased user sign-ups and trial activations by 65%.
- Enhanced engagement on the platform, with a 40% increase in average session duration.
Conclusion
By leveraging a well-planned Google Ads strategy, MeetQOnline.com successfully increased its website traffic and engagement among local visitors in Yerevan, Armenia. The campaign’s combination of precise targeting, optimized ad copy, and consistent performance analysis proved instrumental in achieving the client’s objectives.
This case study demonstrates the power of Google Ads in driving localized traffic and building a strong digital presence for emerging platforms.
